As part of the two week Pride Festival in London, Proximity London have created Love Lived Here, a campaign to celebrate pioneers of the LGBT+ movement throughout British history. Starting on the 26th June, key blue plaques around London will be given a temporary rainbow makeover to acknowledge the individuals who lived there as part […]
The Female Filter to highlight the lack of global female creative leadership in the winning work at Cannes Lions
J. Walter Thompson London are partnering with CreativeEquals to launch the ‘Female Filter’ – a way of filtering the Cannes Lions winners so everyone can see in stark term just how few of them have female creative leads. Once the winners lists from the Outdoor, Cyber and Film categories have been released they will be […]
UN Women Executive Director calls on members of global industry to eliminate gender stereotypes in advertising
Phumzile Mlambo-Ngcuka, Executive Director of UN Women and Under- Secretary-General of the United Nations, joined industry leaders at the 64th Cannes Lions Festival of Creativity, where she called on the industry to strengthen their commitment to gender equality and collectively eliminate gender stereotypes in advertising. Ms. Mlambo-Ngcuka who heads the United Nations organization mandated to […]
The global TBWA network has released a powerful campaign in conjunction with International Women’s Day to stress the importance of recognizing women’s issues as everyone’s issues, most crucially in the workplace, and to echo the International Women’s Day 2016 dedicated theme: A Pledge for Parity. The campaign, branded ‘Take The Lead,’ includes a poignant two […]
It’s encouraging, albeit stunningly late in the day, to see brands starting to recognise women as individuals and speak to them accordingly. For the past two years, leading UK-based trend consultancy, The Future Laboratory, has written about the rising trend of the Athena Woman. They reference this as “the female century”; where more women than […]
For International Women’s Day, which took place March 8, communications agency adam&eveDDB changed its name and logo to ‘eve&adamDDB’. The temporary modification, which will last for a few days, is a symbolic gesture to put women first and to honor them for the yearly affair.