Following the explosive launch of Fenty Beauty in Madrid, Rihanna treats her fans with yet another unforgettable interactive experience, this time in Milan. In collaboration with Sephora, the brand launch in Italy also celebrates the worldwide release of the Summer Body essentials collection of the superstar’s globally anticipated makeup line. Responsible for orchestrating the […]
Award-winning experiential marketing agency Sense has appointed Dan Parkinson as Planning Director to oversee the work and development of its growing London-based Planning Team. Parkinson’s career in marketing spans 12 years, with the past eight spent focusing on brands and design. He joined Sense from Coley Porter Bell, where he worked across a number of […]
Brand experience strategy and design consultancy 2LK have created an experiential pop-up lounge for HSBC at the 48th Annual Meeting of the World Economic Forum (WEF) in Davos, Switzerland. HSBC is a strategic partner at WEF, and the 2018 event was a key opportunity for HSBC to strengthen its credentials as a world leader in […]
In a new twist on its #feedingthefuture campaign, The Economist is encouraging Londoners to try free nutritious soup made from vegetables destined for the rubbish bin. Engaging with people through a branded mobile trike, the iconic newspaper is showing people that ugly, discoloured or misshapen produce, which is rejected by supermarkets, can still be eaten and tastes […]
Footwear brand SOREL is working with media agency UM to build awareness around 2017’s Stylist Live event in London (10th-12th November). This is the first time SOREL has used any experiential or OOH advertising in the UK and UM advised that SOREL should use interactive formats to better engage with consumers. SOREL is bringing a […]
Just in time for Halloween, comes a new terrifying, 360 ÌŠ experiential advocacy short, The Killer, in support of Spitalfields Crypt Trust. Released on YouTube and live event, The Killer, is a dark and disturbing VR psychological thriller, forcing viewers to not only lose themselves in the storyline but to become the storyline, seeing the […]
Arm & Hammer has announced an experiential campaign to promote their toothpaste at Wilderness festival. The campaign was conceived and developed by Chorus, the specialist content and partnerships division at Maxus. It features an “apothecary tent,” which illustrates the benefits of baking soda, the toothpaste’s key differentiating ingredient. The use of baking soda promises a […]
Global food group Mondelez International has partnered with experiential agency HeyHuman for Oreo’s new ‘Discover Your Flavour’ campaign, promoting the new Choc’o Brownie flavour as voted for by the public, along with the existing Strawberry Cheesecake, Peanut Butter and Cool Mint cookies. HeyHuman has designed the Oreo Truck’s bold and colourful new look as well […]
New research unveiled on July 17, has shown that the events & experiential sector is seeing a huge rise in interest from buyers: there were 35 deals in H1 2017, more than double the number (14) in the same period last year. It was the biggest half-year for deal volumes seen in the last three […]
Creative agency RPM is teaming up with Sky and British Cycling for the eighth consecutive year to deliver the final series of their cycling initiative, Sky Ride. Launched in 2009, the multi-award winning campaign has seen 96 events to date, with a further twelve planned in this final year. 2016 is set to be a […]