This is the first campaign developed by AMV BBDO after winning the Mercedes F1 Team account through competitive pitch; The heartfelt tribute celebrates Hamilton-Mercedes partnership’s shared legacy while inspiring the next generation of dreamers. As the 2024 F1 season comes to a close at the Abu Dhabi Grand Prix on Sunday 8th December, the Mercedes-AMG […]
Digitas UK has devised the latest iteration of its continuing partnership with Honda Racing F1, with a campaign entitled ‘The Calm That Builds The Storm’. The work is UK-led, but with global reach, with Digitas responsible for strategy, creative and media execution. It is set to launch on 10thMarch, the same week as the start […]
In order to pay homage to Ayrton Senna and to revere the power that the three-time champion have to make Brazilians feel like they belong to one nation, Heineken, the official sponsor of F1, presents the film “Obrigado”. Developed by Publicis Brazil, the piece is part of the #ObrigadoSenna campaign and reflects the importance and legacy of […]
Digitas UK has created a high-octane sequel to the acclaimed ‘Powered By Honda’ film released in April earlier this year, to promote Honda’s return to success in Formula One in the run up to the Japanese Grand Prix. The new animated film celebrates Honda’s endless race by showcasing some of the key moments from Mexico […]
Formula 1 has announced a new partnership with leading youth culture brand, Complex, to host a five-part content series, titled ‘The Pit’. The series will consist of F1 themed challenges, hosted by US rapper, A$AP Ferg. ‘The Pit’ premieres Friday, October 4th on Complex.com with weekly episodes airing until the US Grand Prix on November […]
Inskin Media has announced a global advertising partnership with Formula 1, to exclusively deliver high-impact, non-intrusive Pageskin ad formats for the very first time across Formula1.com. Formula 1, the pinnacle of motorsport, is watched by an audience of 550 million a year and takes place in 21 countries, across five continents. The deal opens up an incremental […]
Digitas UK has created an animated film showing a variety of Honda-powered vehicles and machines racing against each other. It aims to promote Honda’s leading role in Formula One, following the successful launch of its new partnership with Aston Martin Red Bull Racing and its existing partnership with Scuderia Toro Rosso. The high-octane 60, 30 and 15 […]
Sky Sports ushers in the next chapter of Formula 1 with a rousing new ad that takes us back to where it all began. The 40-second promo was created by Sky’s in-house advertising agency, Sky Creative Agency. ENVY Advertising crafted the sound design and reworked Fleetwood Mac’s classic F1 theme, ‘The Chain’ to complement the […]
Heineken officially launched its global Formula 1 (F1) partnership in 2016 with two new campaigns; When You Drive, Never Drink and More Than A Race. Both campaigns were rolled out across multiple markets on TV and digital platforms in 2016 and will continue to air throughout 2017. Heineken is the F1 Event Title Partner of […]
Creative marketing agency, RPM, have been briefed by Sky Sports to create an unforgettable experience for fans at the Goodwood Festival of Speed of 2015, to promote its Sky Sports F1 channel for the second year running. Sky Sports have tasked RPM to design a brand experience that would maximise visitor engagement by creating a […]