Instagram has refreshed its branding, debuting a new logo and app design to position the platform as “vibrant and diverse” storytelling hub. The Facebook-owned app’s trademark Polaroid-like, colourful camera icon has been given a minimalist makeover. However, the ‘rainbow’ element of the logo lives on in gradient form while a simplified shape has been created […]
Fast food giants Burger King have launched a new bot which enables the customer to place their order through Facebook messenger. In a series of instant responses, the bot determines firstly what the customer would like to order, and secondly where they would like to collect it from. The bot then gives the customer an estimated waiting […]
Copa90 is teaming up with Facebook on 2016’s Facebook Football Awards. As part of the partnership, Copa90 has created animated video promos to run worldwide. The annual Facebook Football Awards, which first launched in the UK last year, gives football fans the chance to vote for the season’s top performers. This year, the awards have […]
Facebook is expanding on the popularity of its specially-designed image filters, like the rainbow-coloured Pride flag overlay it released to celebrate the legalisation of same-sex marriage in the US, by making them a permanent fixture on the site. The social network has teamed up with a host of sports teams, charities, movies and other brands […]
Iceland is a country where women occupy many of the top jobs, and grow up with the thinking that age and weather are just a state of mind. So it was with this in mind that Iceland’s largest consumer brand, the clothing company 66°NORTH hired an 81-year-old grandmother with no past modelling experience as its […]
Snapchat has caught up with Facebook in the arms race for video views, revealing that users of the service now watch 8bn videos on the app each day. The social powerhouse emerged as a serious contender in the video space in 2015, when it revealed its views had tripled to 6bn between May and November […]
Facebook has launched its Canvas ads worldwide, allowing advertisers to effectively take over a mobile device’s screen with immersive creative that loads almost instantaneously when someone taps on the news feed. The ad format supports a mix of features including slideshows, descriptions, videos and a scrollable, interactive interface, that effectively create a mini website designed […]
In celebration of Facebook’s new Reaction buttons, Chevrolet unveiled one of the first online videos to incorporate the new feature. The one-minute Facebook-only video by Commonwealth//McCann, pays homage to the extension of the Facebook “Like” button that gives people more ways to express themselves – and finally allows Chevrolet’s customers to display their “Love” of the new […]
Facebook is reportedly testing an extension of Facebook to the mobile web. According to AdExchanger, the social network giant is one month into a test involving around 10 publishers, including social publisher, Diply. Up until now, Audience Network ads have only been available in-app. If Audience Network is fully deployed to the mobile web, it […]
Many brands prefer to upload their videos directly to Facebook, according to data from quintly. YouTube videos only make up roughly one-quarter of all videos posted by brands on the social network. The research from quintly is based on a sample set of more than 1 million Facebook posts analyzed between July and November 2015, […]