Launch specialist agency Five by Five has announced the creation of its Launch Marketing Council: an official panel of experienced marketers, investors and founders that hold roundtables discussing launch marketing, with the aim of promoting and establishing it as a discipline in its own right. Currently operating in Australia, the Council runs bi-annually, and will […]
Launch marketing specialist Five by Five has appointed Paul Cottrell, former Creative Director at McCann and Ogilvy, as the agency’s new Executive Creative Director. Reporting to global CEO Nick Lawton, Cottrell will be accountable for Five by Five’s UK output while also collaborating with the agency’s creative directors in Sydney and LA on global client […]
New research has shown that in a world of digital and social media, TV is still the main medium by which consumers learn about new product launches. Nearly half (44%) of Brits say they first noticed new products when they appeared on television, far above the next-highest chosen options: only 12% who spotted them on […]
Launch activation agency, Five by Five, has created a 360-degree virtual reality (VR) video on behalf of global contact lens manufacturer, CooperVision, to support the launch of its new Biofinity Energys contact lens. Eye care practitioners will be encouraged to utilise this technology to transform their patient waiting room into an educational experience, informing customers about […]
Patrón Tequila, one of the most-recognised and respected luxury spirits brands in the world, has taken-over a Christmas window display in Selfridges as part of its UK Christmas sales drive. The activity has been produced and created by launch specialist agency Five by Five. ‘A Perfect Constellation’ is a constellation of stars in the shape […]
Roberts Radio, the UK’s leading radio manufacturer, has appointed Five by Five to develop and execute an integrated launch campaign for the brand’s new ‘R-Line’ range that rolls out across the UK in Spring next year. The R-Line marks Roberts Radio’s first foray into the modular, streaming music category, targeting an affluent, music-loving audience that […]