London based brand design agency PB Creative has continued its partnership with FMCG brand owner Unilever to redesign Signal’s premium teeth whitening oral care range WHITE NOW for the European market. The White Now brand has been the leading innovator in teeth whitening since 2008. The category is fast moving and consumers are constantly looking […]
Following a multi-agency competitive pitch, McCormick’s EMEA business has appointed Publicis Groupe as its Creative and Media partner. McCormick is a global leader in flavour, manufacturing, marketing and distributing spices, seasoning mixes, condiments and other flavourful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses. This marks a new and exciting […]
Award winning brand design agency PB Creative has continued its partnership with global FMCG brand owner Unilever to create a new range identity and pack designs for male grooming brand AXE (LYNX in the UK). Tapping into the growing trend of naturally inspired products, the AXE brand team collaborated with global strategic design partner PB, […]
The new collaboration between Wavemaker North and Princes – the latest in a relationship that has lasted 12 years – will see Wavemaker North launch the bold new Princes brand across Facebook and Instagram through social-first storytelling and integrated planning, creative and media. Earlier this year Princes invested in a major consumer rebrand across its […]
New meat-free brand, launched by Kerry foods hires creative hotshop
The independent agency network, The&Partnership announced today its appointment as creative agency of record for the new meat-free brand, Naked Glory. Naked Glory meat-free quarter pounders, sausages, ‘no-meat balls’ and mince will launch nationwide in supermarkets and foodservice outlets. Aimed at meat eaters, Naked Glory products are going to be a game-changer in the meat-free […]
Surf, a leading fragrance detergent brand in the UK, has announced its latest brand campaign with Love Island’s landslide 2018 winner, Dani Dyer. Supported by a £2m media investment, the campaign which airs on TV and digital from July, will focus on Surf’s liquid and capsules detergent, by driving value in the fragrance detergent category. […]
New industry research launched reveals that OOH advertising in close proximity to a retail outlet can deliver strong sales uplift for FMCG brands, but more significantly it has a knock-on effect on sales within other stores in the local area. The research, a new test-and-control methodology developed by out of home and location marketing specialist […]
The new Gillette Spain campaign by Proximity Madrid has been produced entirely in Spain and is in line with Gillette’s global strategy to target a new, more inclusive and diverse man. For generations, the idea of “the real man” has forced a dominant male stereotype (with no alternatives) on men, which has interfered with and […]
The UK’s original hand-gel range, Carex, is relaunching with a holistic 2D and 3D redesign by brand and packaging design agency PB Creative. Ever since Carex pioneered everyday antibacterial hand gel more than 20 years ago, the sector has experienced astounding growth. But a proliferation of me-too brands had resulted in a bland, generic category, […]
Pink Ribbon Germany teamed up with DDB Düsseldorf to develop “PINK RIBBON CARE WHILE YOU CARE“, the first body care brand — consisting of a shower gel and body lotion — that helps women examine their breasts at home. The products show the movements of self-examination for breast cancer, incorporating them into a daily routine […]