Vita Coco unveils ‘go-to hub’ for coconut oil

Vita Coco unveils ‘go-to hub’ for coconut oil

Vita Coco, the coconut oil brand owned by All Market, has launched a site that aims to be the “go-to hub” for coconut oil and its various uses. The site, swearbyit.com, will discuss the benefits of coconut oil, and will feature content including recipes, life hacks, beauty tips and health advice. It is the first […]

Mortifying Mother Walks In for Droga5’s New Clearasil Spot

Mortifying Mother Walks In for Droga5’s New Clearasil Spot

Let’s face it, acne is the pits. And the acne category is awash with confidence clutter. Every brand is shouting about confidence loud and proud— and teens just don’t buy it. That’s why Droga5’s brand strategy for Clearasil taps into a more real source of confidence: reassurance. During custom qualitative research with teens, we found […]

Space Builds Full-Body Brand Intimacy Activity for Nivea

Space Builds Full-Body Brand Intimacy Activity for Nivea

Up-close and personal experiential activity developed by creative agency Space, will allow shoppers to try NIVEA In-Shower Body Moisturiser for themselves at Birmingham’s Bullring Shopping Centre and Bluewater in Kent. Activity will run from mid March. Following a competitive three-way pitch, Space was tasked to develop activity to raise awareness of this NIVEA product, and […]

Maynard Malone expands team with FMCG & mobile marketing experience

Maynard Malone expands team with FMCG & mobile marketing experience

Digital creative agency, Maynard Malone, hires five specialists including head of delivery senior appointment as demand for digital marketing services continue to grow. The new appointments have extensive experience in working with worldwide FMCG brands, both in agency positions and client-side and managing director of the London based agency, Ameet Chandarana is positive that their […]

Diet Coke ‘hunk’ unveils dog shampoo ads

Diet Coke ‘hunk’ unveils dog shampoo ads

Andrew Cooper, the latest Diet Coke “hunk”, has teamed up with BETC London to launch the first campaign for his range of dog shampoos. The three print ads launch today and feature male models with hair styled to resemble different dog breeds, to promote WildWash, Cooper’s luxury dog shampoo brand. The three men appear as […]

Fairy recruits Sean Bean for latest campaign

Fairy recruits Sean Bean for latest campaign

Fairy has partnered with actor Sean Bean for its latest television campaign, a commemorative advert to mark the tenth anniversary of Fairy’s support for the Make-A-Wish Foundation. Highlighting the work the charity performs in granting the wishes of children with life threatening conditions the piece features a fictional wish of a child to be a […]

Unilever’s Crowd-Sourced Peperami Campaign

Unilever has teamed up with crowd-sourced ideas platform Idea Bounty to generate a new TV and print campaign for its FMCG brand Peperami. In order to re-launch the Peperami brand mascot ‘the animal’, the first time the mascot will be seen on TV screens since 2012, Unilever is offering a $10,000 prize for the best […]

Lynx launches campaign starring Kelly Brook

Kelly Brook, the model and TV presenter, has starred in two Turkish ads as part of a campaign to promote Unilever-owned Lynx’s Apollo fragrance. The first ad is set in a space ship and starts with Brook waking up before dousing herself in Lynx, known as Axe outside the UK. She sets course for Istanbul, […]