You are greater than your fears, says O Boticário in new ad by F/Nazca Saatchi & Saatchi

You are greater than your fears, says O Boticário in new ad by F/Nazca Saatchi & Saatchi

O Boticário, one of the largest cosmetics and perfumes franchises in the world, presents a super production to introduce Quasar Brave, a fragrance that has purified sake alcohol and black Ceylan leaf (black tea) in its composition. The Asian elements give the perfume the aura of wisdom and courage of the samurai warriors. And, therefore, […]

Mercedes-Benz makes smartwatch band with tire rubber

Mercedes-Benz makes smartwatch band with tire rubber

 During the São Paulo International Motor Show, Mercedes-Benz went beyond the automotive portfolio and announced the creation of a band for smartwatches. Devised by F/Nazca Saatchi & Saatchi (the agency that services the automaker through the Publicis Emil operation), the strategy integrates the efforts of the Mercedes-AMG brand and uses the automobile’s strength and […]

F/Nazca Saatchi & Saatchi promotes Radical Women exhibition at Pinacoteca

F/Nazca Saatchi & Saatchi promotes Radical Women exhibition at Pinacoteca

 To promote the celebrated exhibition Radical Women: Latin American Art, 1960-1985, F/Nazca Saatchi & Saatchi has released a campaign that shows the fight of female artists, precursors of experimental techniques, for space and recognition during one of the most troubled periods of Latin American history. According to Cecilia Fajardo-Hill, who alongside Andrea Giunta is […]

Guaraná Antarctica Recycle PET Bottles to Develop a Surfboard

Guaraná Antarctica Recycle PET Bottles to Develop a Surfboard

Guaraná Antarctica, the Brazilian soft drink brand, launched a new surfboard 80% manufactured from PET (Polyethylene Terephthalate) plastic. In 2012, the brand became the first soft drink manufacturer to produce the first 100% recycled PET bottle in the Brazillian market, and following its success, Guaraná Antarctica are now launching the second project in their continued […]