Have you ever been so excited about something that you wanted to tell the world? Well, McDonald’s Canada and Cossette took that concept to new heights on #NationalFrenchFryDay and gave McDonald’s fans an opportunity to shout their love of fries across Canada. McDonald’s launched the first-ever FRIESTREAM, a live stream of a drive-thru speaker […]
General Mills is launching new lines across both its Fibre One and Nature Valley portfolios, as it reveals its snacking division has grown +35.4% and household penetration has grown +12.1 percentage points to 25.3% – equating to the size of London. Cake Bars will be added to Fibre One’s guilt-free snacking range in two flavours: […]
Global branding agency BrandOpus has created an exciting new kids innovation; Rowse Wonder Bees with long-term client partner Rowse to change children’s perceptions of honey. Despite breakfast being the biggest occasion for honey consumption, it features in less than 2% of children’s breakfasts. However, this is rapidly changing, driven by the growing consumer need for […]
General Mills, the owner of some of the UK’s best loved food brands, including Nature Valley, Häagen-Dazs and Petits-Filous, has announced the appointment of Mark Brown as its Marketing Director for northern Europe. The appointment comes as former Marketing Director, Richard Williams, moves to France to take up a position of Business Unit Director for […]
Soft Republick is the extraordinary new ice cream brand proposition from Unilever-owned Wall’s. Designed by I-AM, Soft Republick is setting out to disrupt and energise the global soft ice market, with the concept ‘Where art meets ice cream’. This summer, Brighton and Istanbul play host to a range of Soft Republick experiences that encourage self-expression, […]
In a bid to create space for fledgling brand Just BARE Chicken, Gravity is launching the first ad campaign for the brand based on consumers’ increasing desire to know where their food comes from. Owned by leading chicken producer, Pilgrim’s, Just BARE is leaning into the insight that to get consumers to truly connect with the […]
Brand innovation agency Spicefire unveils a brand for the new direct-to-consumer dog health supplement Happy Go Healthy, which helps pets live better, more active lives, now and for years to come. The new supplement, produced by a team of animal nutrition veterans, is an all-in-one solution to support joint, bone, skin and gut health for […]
The Womb’s launch campaign for International Sunny Oil has hit television screens with focus on the critical role which oil plays in building children’s immunity. Over the years edible oil category has coached consumers in believing that edible oil is bad for your health. And by linking modern lifestyle related problems like increasing cholesterol […]
Glasgow specialist social media agency Hydrogen has celebrated its second anniversary with the news that it has tripled its turnover year-on-year, as well as having won over five new clients. Having started as a three-person company sat around a kitchen table in Hamilton, the past 12 months has seen Hydrogen being appointed by clients such […]
Leading Mexican brand Old El Paso is expanding its Meal Kit portfolio with three premium variants to tap into growing consumer demand for convenient, restaurant-quality meals at home. Smoky Chipotle Taco Meal Kit with a Cool Mango Drizzle, Habanero & Lime Taco Meal Kit with a Coco Ancho Drizzle and Ancho Chili &Honey Fajita Meal […]