From the partnership that created Amaze Bites and reasserted Mini Rolls as a firm lunchbox favourite, comes a brand refresh for Cadbury Cake Bars that’s ‘loaded with lovely’. Following commercial successes with key Cadbury cake ranges, Premier Foods turned to Robot Food once again to help bring the core brand proposition of ‘joy’ to life […]
Creative agency BMB has launched a new campaign for KP Snacks’ brand KP Nuts, which will run across TV, VOD, OOH and Social. The 30” and 20” TV spots go live on 22nd June, with both TV and VOD running until early August. OOH will run from 3rd July until mid July, nationally, while campaign […]
The start of the O2’s 10th birthday celebrations saw the arrival of three special cakes – a Ginger Br-Ed Sheeran, a Praline Dion and a JAM-iroquai – as their real-life counterparts embark on a series of special gigs at the venue. O2 commissioned famed food artist Lara Mason to create the life-size confectionary statues of […]
The beautiful and exclusive Hurlingham Club in London, once again hosted the 19th edition of The International Food and Beverage Creative Excellence Awards (The FAB Awards). Guests were treated to cocktails and a delectable three-course dinner followed by The Awards Ceremony itself, in which successful design, creative and effective work was showcased to the audience, and […]
McDonald’s have been named The YouTube FAB Brand / Marketer of The Year at the 19th edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging an impressive nine nominations across the various categories. The world’s largest restaurant chain, who last won this title in 2013, will be handed the award […]
Things Unlimited, the social first marketing agency owned by Creston Unlimited, has picked up the UK launch of Australia’s number one Lo Carb active nutrition brand Aussie Bodies. The agency won the business without a pitch and has been briefed to drive awareness of the brand, which has only just become available in Boots stores. […]
[KGVID]https://marcommnews.com/wp-content/uploads/2016/06/MandS_Food_PATRONS_10_04-29_17h03-720p_HD_MPEG_44.mp4[/KGVID] M&S is official food partner of The Patron’s Lunch, an event marking the celebration of The Queen’s patronage of over 600 organisations and her 90th birthday. The ‘Patron’s Lunch’ spot features favourite British picnic treats such as pork pies, salad and trifle, available in store, which champions fantastic ingredients from every region of the […]
Today The Co-op launches its Summer TV campaign ‘Be as unpredictable as the Summer’. The 40-second commercial, accompanied by four 10 second ads create a contagious spirit of unpredictability that unleashes the potential for experiences to take you anywhere. The advert shows the escalation of events that leads to a group of friends getting together […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/05/DANONE_SHADOW_60_SEC_2016-05-12_1800.mp4[/KGVID] Danone is launching a major TV and online campaign for its new Light & Free Greek-style yogurt brand. The campaign, created by RKCR/Y&R in conjunction with digital agency Versus, will run across TV, Facebook, YouTube, Instagram and outdoor from Monday, May 16th. In the TV and online ad, a young woman eats […]
A first of it’s kind train is kick-starting its journey on May 16 from Delhi along with food enthusiasts Rocky Singh and Mayur Sharma hosting 40 different families over an 8-day journey across India. In today’s hyper connected world, family time has lost itself to mobile screens and television. Keeping this core insight in mind and […]