Air France Music is launching concert search engine “Never Miss Out“, which was developed in association with General Pop, BETC’s entertainment production entity. Is the concert by your favourite performer sold out? “Never Miss Out” allows you to find new concert dates and book tickets to go, from a selection of nearly 300 artists listed. […]
The future of cars is looking increasingly autonomous – cars where technology takes care of everything, even the driving. Practical for sure, but many people still enjoy being in control of the wheel. So why choose? On September 20, Peugeot presents its new vision #UnboringTheFuture. A future that reinvents the pleasure of driving and offers […]
 For French cinema Pathé Gaumont, BETC Paris has created a little gem of a love story, a true declaration of love for cinema but also a romantic short film in itself. This is the story of two strangers who cross paths thanks to their common love for cinema. The young woman and man notice […]
Following the acquisition of Étoile Rouge, an independent agency founded by Delphine de Canecaude in 2001, BETC Luxe and Étoile Rouge are officially merging to create BETC Étoile Rouge, an agency dedicated to luxury, fashion and beauty brands, as part of the BETC Group. Co-managed by Brune Buonomano (General Manager), Delphine de Canecaude (General Manager) […]
After a new business pitch conducted in early 2018 and won by Herezie Group, Paylib, the mobile payment solution supported by the major French banks, launches a new advertising campaign. This campaign introduces the new communication platform of the brand around the swipe gesture in any circumstance. The first TV spot will be centred around […]
These weeks’ Pride parades and celebrations around the world are positive for the LGBTQI+ community. Less reported by the media is the fact that LGBTQI+ communities face persecution, imprisonment, torture or death in more than 70 countries around the world including; Chechnya, Egypt, India, Indonesia, Jamaica, Malaysia, Sudan, and Uganda. Pink Triangle Paris is […]
Citroën’s cars are famous for their comfort and it was along this insight the French car manufacturer decided to make traveling even more comfortable. In partnership with its agency Traction (part of the BETC Group), Citroën introduces Seetroën, the first glasses against motion sickness. Motion sickness is a common condition that chronically affects more […]
McCann Worldgroup France announced the appointment of Yannis Cullaz, to lead the integrated production capability within McCann Worldgroup Paris and manage the group’s production entity, CRAFT. Yannis will oversee the agency’s production team across all disciplines (TV production, art buying, post-production, print production, digital content production, sound production, etc.) for McCann Paris and the Beauty […]
French advertising agency Herezie Group, announced the promotion of Joseph Dubruque, Axel Didon and Raphael Stein, that are named Associate Creative Directors, and Paul Marty, who becomes Associate Digital Creative Director. Joseph Dubruque, Axel Didon and Raphael Stein are part of a creative team. They came up with the “Sounds of Trauma” film for the […]
Citroën and Rip Curl have partnered up for the promotion of the new Special Edition Citroën Spacetourer Rip Curl. Part of an ambition to develop new forms of original and innovative communication for Citroën, Traction (BETC) has created a piece of brand content to bring professional surfers closer to their families while they’re away. […]