As part of a competitive pitch, it has been announced that Breast Cancer Now has named GOOD Agency as its lead fundraising agency responsible for charity’s new Regular Giving mass marketing campaign. Collaborating with the charity’s team, GOOD will be tasked with creating a new, multi-channel Regular Giving product to recruit and engage donors. The […]
This December, 32 young women stood in the heart of New York’s holiday festivities and performed a new take on the holiday classic, “Silent Night.” As people gathered for their performance in front of the Lotte New York Palace Hotel, they realised that the words to the familiar song had been changed with lyrics […]
On September 19th, Mexico was rocked by a 7.1 magnitude earthquake, killing hundreds of people and injuring thousands more. In the wake of the disaster, government relief support didn’t come as urgently as needed so citizens and volunteer emergency workers banded together for rescue and reconstruction efforts. As the nation is their birthplace, Corona Mexico […]
Integrated agency Mercieca has proactively created a new social campaign to drive donations to Camden charity Shelter from the Storm in the lead up to Black Friday (24th November). On a day when over £10 billion is spent on manufactured products and prices are slashed on everything from toasters to televisions, the agency’s new creative […]
Dogs Trust’s face-to-face fundraisers needed to find a way to cut through and grab the attention of people inundated with constant messaging, and show them what a difference they can make. GOOD Agency have been working with Dogs Trust to create an immersive virtual reality experience that truly engages the public; a powerful way to […]
ChariTable Bookings is the revolutionary booking app that gives back to charity at absolutely no cost to individuals. When making a booking through Charitablebookings.com from a growing list of over 8,500 UK restaurants or 250,000 hotels world wide, £1 for every diner in the party will be donated by the restaurant to a charity of […]
NABS has thrown down the gauntlet to the media and advertising industry with 2017’s #RideAdland, which revs up on 5th October 2017. The second year of the industry cycle challenge sees a total of 30 teams competing in the cross-industry tournament – the 50km Fun Race and 130km Epic Race – across a virtual London […]
Mission Motorsport has launched a new way to raise money while enabling supporters to make their mark on the charity, literally. The Forces’ charity, which aids in the recovery and rehabilitation of those affected by military operations by providing opportunities through motorsport, is selling prime advertising space on its race truck for as little as […]
International volunteer-based building charity Mellon Educate has teamed up with digital agency DARE, a part of the OLIVER Group, to produce a highly provocative online video campaign. Primed for Facebook and YouTube, the video is a call-to-action for Mellon Educate’s pioneering seven day school-building programme. The video campaign, which launches March 17, aims to boost […]
M&C Saatchi has created a hard-hitting awareness campaign for the Catholic Aid Agency for England and Wales (CAFOD), emphasising the tragic loss that families have endured throughout the Syrian conflict. Running from 27th January, the campaign, entitled Lost Family Portraits, sees families from the Syrian refugee crisis pictured in the classic family photo style. However, […]