Since 1956, Promax has been connecting entertainment marketing professionals across the globe. But as the industry has shifted from linear to digital in recent years, the company recognized an opportunity to expand its community of marketing executives beyond the confines of traditional TV. This year, Promax launched an updated brand identity and architecture to take […]
Iconic American clothing brand, Gap is launching its newest instalment of their “Meet Me in the Gapâ€campaign, on September 18th, in collaboration with Yard NYC. The campaign, which launched in late July, demonstrates the magic that can happen when you bring unexpected people together – going beyond simply telling to actually showing what it means to […]
Standing in other people’s shoes is crucial to effective communications, yet technology and AI are changing our world at a continually accelerating pace. And so, at an event in central London recently, creative direct marketing agency Soul asked applied futurist and author Tom Cheesewright what he thinks the world will look like in five, ten or 20 years […]
It may have had somewhat of a slow start, but a fifth of UK employees believe that their organisations will be accepting Bitcoin and other similar digital currencies as payment by 2020. Meanwhile a third of employees believe that their companies should be equipped with a 3D printer by 2020 and improving customer experiences by […]
With 2016 set to the be the year when Beacons go from hype to delivering real marketing value, media agency Maxus has created a practical guide for brands seeking to harness their potential. Written by Maxus director of technology, Tom Kelshaw, Beacons – Promise, Present, Future, is a thorough examination of the state of Beacons […]
announced that it has created a new Spring/Summer 2016 (SS16) integrated campaign, under the creative direction of Johannes Leonardo. The campaign continues the iconic brand’s narrative about challenging the status quo of the next generation of creators. After the Superstar campaign, which challenged the notion of fame, the new future campaign is a global effort […]
Global sports good industry player adidas has announced “The adidas Fellowship for Future Data Talentsâ€, a scholarship fund for international students. The scholarship is developed in partnership with digital learning institute Hyper Island, and established to support and nurture tomorrow’s talent within data driven strategy and marketing. For the last years, data has been part […]