New branding for Currys PC World welcomes customers into a bright new world

The complete brand refresh led by FutureBrand is a timely and positive boost for customers as stores re-open across the country

New branding for Currys PC World welcomes customers into a bright new world

FutureBrand ‘ latest work: a total refresh of the Currys PC World brand. The new bright and optimistic visual identity, which will be rolled-out in both in-store and online shopping environments, now reflects Currys PC World’s passion for helping everyone enjoy amazing technology, alongside the brand’s core values of being modern, stunning, witty, infectiously passionate and a […]

A new era for private banking: FutureBrand refresh Coutts’ brand positioning and visual identity

Bold and vibrant new branding inspired by the Coutts family heritage stands it apart from competitors and attracts a new generation of clients

A new era for private banking: FutureBrand refresh Coutts’ brand positioning and visual identity

Today FutureBrand announce details of their award-winning collaboration with Coutts: refreshing the private bank’s positioning and visual identity to make the brand more accessible and relevant for a new generation of clients.  Julien Humbrecht, Account Director from FutureBrand commented“Coutts has a unique and rich history that clients value, but its visual brand identity felt outdated […]

“If you can read this, you’re too close for COVID”: FutureBrand launch 2-metre rule campaign to help with anxiety and confusion as lockdowns ease

The not-for-profit initiative - #TooCloseforCovid - kicks off today with a range of T-shirts and pin-badges supporting social distancing rules as the UK government starts reviewing lockdown.

“If you can read this, you’re too close for COVID”: FutureBrand launch 2-metre rule campaign to help with anxiety and confusion as lockdowns ease

Global brand transformation company FutureBrand has today launched a new charitable campaign –  #TooCloseforCovid – to help reinforce key social distancing guidelines during the process of social re-integration. The timely launch follows Prime Minister Boris Johnson’s announcement on Sunday 10 May that lockdown restrictions will gradually start to ease and aims to support both individuals and businesses through some of the anxiety and confusion that has since arisen. […]

FutureBrand Index 2018: World’s 100 largest brands ranked according to their futureproof factor

FutureBrand Index 2018: World’s 100 largest brands ranked according to their futureproof factor

Corporate brands that combine a clear sense of purpose with the ability to deliver a complete brand experience are best placed to thrive in the future, according to the 2018 FutureBrand Index – the major perception study of the world’s biggest companies. The Index, published on October 9, re-orders PwC’s Global Top 100 – the […]

Charles Trevail to become the new global CEO of Interbrand Group

Charles Trevail to become the new global CEO of Interbrand Group

The Interbrand Group of Companiesannounced that Charles Trevail, will become its new Chief Executive Officer, effective ‪January 1st, 2018. Currently the CEO of Omnicom agency, C Space, Trevail succeeds Jez Frampton, who is retiring at the end of 2017. In addition, C Space will become part of the Interbrand Group. Trevail has been CEO of […]