Sony Interactive Entertainment is pleased to debut its latest spot devoted to PlayStation’s game streaming service, PlayStation Now. This global campaign, launching on October 1, looks to present that, with only a few button pushes, hundreds of stories, characters, and worlds can be delivered directly to players homes. PlayStation Now gives players access to hundreds of […]
Change Serviceplan Poland beat 12 other agencies to win a brief from G2A.COM for an ad that encapsulates the motto of the popular marketplace for gamers: “You lose when you overpay’. The VFX-laden advert was shot at Nu Boyana studios in Bulgaria, and stylishly directed by Szymon Pawlik out of production company Neverest. Released online in Poland […]
PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) defined the battle royale online gaming genre, and while easy to learn, it’s notoriously difficult to master. Each game includes 100 participants that are determined to win, no matter how many times they lose along the way. PUBG Corporation has now partnered with AKQA to tell the story of these players’ unconditional […]
Xbox and McCann London are proud to announce their latest campaign “Visit Xbox.” The campaign is built on the idea of virtual travel and a new kind of tourism, exploring the beauty of gaming beyond traditional gameplay. Celebrating Xbox One X Enhanced games which have been updated or built specifically to take advantage of the […]
The almost 250 million people who play Fortnite every day are being challenged by WWF, the world’s leading independent conservation organisation, to survive the game – but with a twist. Devised for WWF France by We Are Social Paris, the #NoBuildChallenge rule is simple: players must proceed through the game without exploiting any of the usual natural […]
AKQA developed a creative strategy to capture the unique in-game world of a Nazi-occupied 1960s America through Nazified pop culture. led the design and production of the game’s identity, including logo, key art, packaging, and supplementary art, as well as the entire Collector’s Edition of the game centered around our Elite Hans concept. The game was […]
Clash of Kings the popular mobile real time strategy game, has launched a brand experience and online content campaign to promote the game among new players in the UK. The activity, created and produced by Wasserman, launched yesterday evening, with 125 Knights taking to the streets of London to battle evil Lava Monsters. The campaign will […]
180 Amsterdam recently approached Wake The Town’s new Amsterdam branch to research and select the perfect track for their new PS4 commercial, The Wonderful Life of a PS4 Player. Directed by Blink Productions’ Bjoern Ruehmann and choreographed by Supple Nam, the spot features a PS4 gamer living out the many features of the PS4 as […]
Nintendo has unearthed details about its landmark entry into mobile gaming, revealing its first title, a free-to-play chat app called Miitomo. The app, produced by mobile developer DeNA, enables the Nintendo community to communicate with each other using their customisable Mii avatars. Details of what the game will entail are few and far between and […]