Leading independent marketing contract compliance specialist, FirmDecisions, has appointed Angelika Scarperi as Managing Director for Germany. She will lead FirmDecisions in the DACH cluster of countries – Germany, Austria, and Switzerland – and is charged with enabling advertisers to improve and enhance their relationships with their agency partners. She has taken on this role from […]
Serviceplan Group is happy to announce that Kathrin Guethoff, who was Serviceplan China’s Chief Creative Officer for four and a half years, has now joined its Creative Board. Guethoff will bring to the Creative Board 19 years of experience in the advertising industry in Europe and Asia, and award-winning creativity. She has won awards at […]
Markus Noder, who joined Serviceplan Group as the Managing Director and Partner of Serviceplan International in 2013, has been appointed as one of the Managing Directors of the Serviceplan agency holding. He has been responsible for the internationalisation strategy of the group since 2011. The aim to promote internationalisation is highlighted by this appointment. Prior […]
Everyone has probably experienced how having the same taste in music helps to foster good relationships between people and brings like-minded individuals together. What’s especially interesting is that dogs also have individual tastes in music and enjoy songs as much as people do. This has only recently been revealed by a study carried out by […]
On 9 November, the German discount supermarket PENNY kicked off its Christmas campaign with the slogan “Christmas. Time to reconcile”. In keeping with the strong sense of neighbourly values central to its ethos, the local supplier announced that it wanted to use this method of communication to help bring people together for Christmas 2017. As well […]
Millions of Germans suffer from or are on the verge of addiction. The “Blaues Kreuz in Deutschland e.V.” (Blue Cross Germany) helps these people, yet too few people are aware of their work. To elevate awareness of the Blue Cross, Serviceplan Campaign together with Serviceplan Health & Life employed a form of copywriting mechanics to […]
Creative agency Space has developed a new series of films for the Bundesliga, the German Football League, as part of its drive to grow its global fan base. The films, which feature players from clubs competing in this year’s League, include the strapline “Football – As it’s meant to be”. The films will be showcased […]
During TechCrunch Disrupt in Berlin, MOIA, the mobility startup from Volkswagen Group, introduced ‘MOIA, Social Movement’, a comprehensive ride-pooling concept launched just one year after inception of the MOIA startup. The MOIA initiative provides new mobility options that promise to significantly reduce traffic in major cities. MOIA presented its ride-pooling ecosystem at TechCrunch with the […]
Visual effects studio Rodeo FX is proud to announce it is expanding its network with the opening of an office in Munich, Germany. This is a first chapter on European territory for the company. This new facility, located in the heart of the city, represents not only a gateway to a specialised European workforce, but […]
PENNY is kicking off 2017’s Christmas season with the slogan “Christmas. Time to reconcile”, shot in the Ukraine by Award-winning Viennese director Chiara. The seasonal digital campaign by Serviceplan Campaign reflects PENNY’s wish to act as a local supplier whilst providing support to the community. Stefan Magel, PENNY’s COO, explained: “We don’t just want to […]