MEC has made changes to its global management team and UK agency leadership, setting it up globally and locally to continue to develop and thrive, Charles Courtier, the Global CEO of MEC announced on February 4. Jason Dormieux takes the helm as sole UK CEO and Stuart Bowden becomes Global Chief Strategy Officer. Jason will lead […]
MullenLowe Group, previously DLKW Lowe, has unveiled its new boxing octopus brand identity to mark the formation of the new group last year following a merger of Mullen with Lowe and Partners. Settling on the deep sea mollusc to position itself as a global creative boutique the combined business will consist of four main brands […]
Marking a significant shift in its marketing strategy, Coca-Cola announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.†Chief Marketing Officer Marcos de Quinto, who unveiled the “one brand†approach at a media event in Paris, said the strategy extends the equity and […]
HomeAway is taking the fight to Airbnb in a new global campaign encouraging people to book whole houses for their holidays. The campaign, created by Saatchi & Saatchi London, takes a light-hearted look at the advantages of booking a house or villa for your holiday, as opposed to staying in someone else’s home or in […]
Following the announcement of a more unified structure and services in December, Publicis Communications, a part of Publicis Groupe’s “Power of One” model is now up and running. Under Publicis Communications are the global creative networks – Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, and BBH, production company Prodigious, and specialized communications network, MSLGROUP. This […]
Axe, famous for revolutionizing the male fragrance category and for its iconic advertising, is redefining the category again. In a marked evolution of its positioning, the Unilever owned brand is launching an expansive new range of male grooming products, including daily fragrances, shower gels, hair styling products and more. The new range will be backed […]
BMW has appointed FCB Inferno to create its global xDrive campaign for the next winter season in 2016/2017. The global integrated campaign will run across a number of key markets and feature a completely through-the-line campaign from TVC, digital, retailer, CRM and social etc. FCB Inferno has worked with BMW since winning the UK account […]
Data released by Adyoulike, Europe’s largest native advertising network, shows how the value of native advertising worldwide is expected to almost double over the next three years, rising from $30.9bn in 2015 to $59.35bn in 2018. The data is the first time that native advertising growth has been charted globally. In North America, the native […]
Mindshare, the global media agency network that is part of WPP, has ended the year with the top awards across the most respected awards ceremonies globally. The agency’s 2015 roll call of success includes: Media Agency of the Year – Cristal Festival Media Network of the Year – Campaign Asia Pacific China, India, South Asia, […]
Priority Pass, part of the Collinson Group and the original and world’s largest independent airport lounge access programme, announces a refreshed brand proposition designed and delivered by strategically-led creative agency Designate. The newly designed brand identity and marketing collateral, which has been rolled out globally and translated into twelve languages, gives Priority Pass a contemporary […]