Almost half of US consumers limiting data shared online, says Dentsu Aegis Network

Almost half of US consumers limiting data shared online, says Dentsu Aegis Network

Despite being a part of the world’s most dynamic digital economy, U.S. consumers have the least amount of trust in businesses and a greater propensity to protect their data, per The Digital Society Index 2019: Human Needs in a Digital World. The global study, released by leading advertising and digital communications group Dentsu Aegis Network, polled […]

VCCP’s Suzie Roberts promoted to new global role

VCCP’s Suzie Roberts promoted to new global role

VCCP has promoted International Business Director Suzie Roberts to International Managing Director, in a move that will see her continue to develop VCCP’s global presence.  An integral member of VCCP, Suzie has worked with the agency for 15 years. She has been instrumental in creating the agency’s micro-network and in ensuring that VCCP operates seamlessly […]

Booming internet ads power faster global adspend growth, says Zenith

Booming internet ads power faster global adspend growth, says Zenith

Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published on March 25. That’s substantially ahead of the 4.0% forecast made in the previous edition of the report, published in December 2018. Zenith forecasts 4.6% growth in both 2020 and 2021, ahead of previous forecasts […]

Dark social is influencing travel-related purchase decisions

Dark social is influencing travel-related purchase decisions

One in five internet users have made a booking for travel or leisure activities after receiving a link or recommendation via private messaging apps – such as WhatsApp and Facebook Messenger – according to new research from GlobalWebIndex and socially-led creative agency We Are Social. The study, which looked at more than 3,000 internet users […]

Booking.com’s new ‘Expand Horizons’ campaign turns its employees into actors

Booking.com’s new ‘Expand Horizons’ campaign turns its employees into actors

Booking.com, one of the world’s leading digital travel platforms, launches their first ever global employer brand campaign entitled ‘Expand Horizons’. Shot across three continents, the campaign shares a personal peek inside the tech company’s global work community — with Booking.com’s very own employees starring in the campaign. Expand Horizons showcases more than 100 of Booking.com’s […]

Interbrand promotes Manfredi Ricca to Global Chief Strategy Officer

Interbrand promotes Manfredi Ricca to Global Chief Strategy Officer

Interbrand announced the appointment of Manfredi Ricca to Global Chief Strategy Officer, a promotion from his previous role as Chief Strategy Officer, EMEA & LatAm. In his new role, Manfredi will hold a position on the Executive Leadership Team, reporting to Charles Trevail, Global Chief Executive Officer. As Global Chief Strategy Officer, he will oversee […]

Highly-acclaimed director Liz Murphy signs with Sweetshop globally

Highly-acclaimed director Liz Murphy signs with  Sweetshop globally

Sweetshop has signed highly-acclaimed Director Liz Murphy for global representation. Liz’s passion is ‘to make stuff that gives people the feels. Her work has been recognised around the globe by the likes of Adfest and BADC, and in 2017, Liz was named in Campaign’s ‘10 female directors you should know’ on account of her ability […]

Merkle Appoints Peter Randazzo to Global Chief Technology Officer

Merkle Appoints Peter Randazzo to Global Chief Technology Officer

Merkle, a leading technology-enabled, data-driven performance marketing agency, has appointed Peter Randazzo global chief technology officer. In this role, he will report to John Lee, Merkle’s chief product and data officer. In an effort to optimize strategic synergies and operational efficiencies, Merkle is expanding the remit of its Enterprise Solutions Group to include the product […]

Falling trust and the rise of populism require governments to rethink citizen engagement

Falling trust and the rise of populism require governments to rethink citizen engagement

Intensified political polarisation, fragmented groups and rapid digital disruption risk undermining governments’ efforts to effectively engage with citizens, concludes a new report launched on February 25 by WPP. The Leaders’ Report is the only global research study looking at the state of citizen engagement, and the key challenges facing governments’ efforts to better connect with citizens […]

TBWA\RAAD ranks #8 on the Contagious Pioneers 2019 list of best and bravest agencies

TBWA\RAAD ranks #8 on the Contagious Pioneers 2019 list of best and bravest agencies

TBWA\RAAD has once again proven that it’s got its finger on the pulse when it comes to producing exceptional work that helps achieve the business objectives of its clients and resonates with a local, regional and even global audience for its level of creativity and great effectiveness. Contagious recently announced the Contagious Pioneers 2019 – its global […]