Durex launched a global marketing campaign that aims to challenge some of the misconceptions around female sexual discomfort, highlight its ubiquity and normalise the use of a simple solution – lubrication. Discomfort during sex is a familiar feeling for many women, but few talk about it and less than 50% actually do something about it. […]
Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will gain additional access to 20 percent more native inventory through Oath Ad Platforms with high-performing ad formats on Microsoft News/MSN, including exclusive placements. Additionally, the companies have extended their existing relationship, which delivers unrivalled […]
Counterfeiters are capitalising on Christmas; this is according to new research by MarkMonitor, the world leader in enterprise brand protection. One in three (30%) consumers has inadvertently bought a fake product, with 68% of the counterfeit items being bought as Christmas presents. The fear of fakes and online fraud are ever-present, especially over the festive […]
Zippo has announced it has trademarked the unique sound of its windproof lighter, marking a momentous achievement for the iconic brand. Celebrating over 85 years of history, the Zippo Click will now be in good company, officially recognised as one of the most recognisable sounds in the world. Granted first in the United States, with […]
Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master Agency Partner, commanding 75% of Lactalis’ markets. The win sees Zenith retain all its existing markets in EMEA, APAC and LATAM and take on 11 new ones, including Canada, UK and USA. Lactalis is […]
Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, launched its 2019 Colour Trends Report. By matching pixel data with image download data, Shutterstock has identified the top three colours surging in popularity year-over-year in 2018 as well as local favourites from around the world. The neon trio of […]
65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published on November 19. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62% of digital media expenditure. Zenith predict that in 2020 advertisers will spend US$98bn on […]
Leading soft drinks company Britvic has announced the addition of BrandOpus to its brand design agency roster, to work across a selection of its global portfolio of brands, kicking off with Thomas & Evans. BrandOpus will partner with Britvic on all aspects of brand strategy, visual identity and architecture, as well as packaging design and […]
Sweetshop has signed International Emmy-winning Director Edward Berger for representation globally. Edward is now available for commercial and long-form projects from across the UK and Europe. Edward’s Patrick Melrose series, starring Benedict Cumberbatch and Jennifer Jason Leigh, picked up five Emmy nominations, including Best Director and Best Limited Series. He also directed the two-hour series […]
Customer agency LIDA, part of the M&C Saatchi Group, has named Jonathan Goodman as CEO, as it looks to the next stage of its evolution. LIDA veteran Goodman joined the agency in 2010, and was made Managing Director in 2014, when it earned the title of Campaign Agency of the Year. In 2016, he became […]