Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018, published on July 16. By 2020 the average person will be spending 84 minutes a day watching videos online. In that year, China will have the keenest […]
Heineken has awarded the global advertising business for Sol to J. Walter Thompson Amsterdam. After a short and non-traditional pitch involving three international agencies, Heineken selected J. Walter Thompson Amsterdam as its global partner to develop the new assets for the Sol Brand internationally. Sol, the original Mexican beer born in 1899, is one of […]
McDonald’s celebrates the incredible highs and lows of being a football fan during the FIFA World Cup with a new campaign telling them ‘We’re with you’, created as part of their official sponsorship of the tournament. Created by Leo Burnett London, the new campaign includes a film that broke internationally on the first day of […]
In-house specialist OLIVER, part of Inside Ideas Group, has appointed Lisa Bonney as its global chief marketing officer. Bonney’s remit is to develop and execute strategies that further cement OLIVER as the go-to in-house practitioner, while also supporting further international and organic growth. Her duties also include strengthening OLIVER’s brand and marketing offering. She will […]
Tug, the international Digital Performance Marketing agency, announced the appointment of Trefor ‘Tom’ Thomas to the role of Global Chief Creative Officer, reporting into Nick Beck, Tug Founder and CEO. Thomas is another key hire for Tug who have been aggressively expanding the team in 2018, including Eoin O’Neill’s promotion to CTO, where he is focusing […]
RAPP Worldwide, a global creative agency that builds direct, meaningful and high-value relationships between brands and people, announced Anne Marie Neal has been promoted to Global Chief Marketing Officer, effective immediately. Neal will report directly into RAPP’s Global CEO, Marco Scognamiglio. “Anne Marie is a leader who brings clarity to our clients about the changing […]
PB Creative has given Rexona a sporty new look that taps into the passion that the brand’s core consumers all over the world have for football. Unilever asked its global strategic partner, PB Creative, to develop a fresh brand identity for Rexona (Sure in the UK and Ireland) that would connect with fans through a […]
Standard Chartered has launched a new global brand campaign created by TBWA\Group Singapore, refreshing the bank’s commitment of being ‘Here for good‘. The brand promise was introduced in 2010, and showed how a bank could be a force for good by promoting economic activity that has a positive social impact. But as the world progressed, […]
New analysis has revealed that the global marcoms M&A market in Q1 2018 was led by a dramatic increase in private equity (PE) backing. Almost a quarter (22%) of all deals involved PE, 41 in total, double the 11% seen in the last two quarters of 2017. The study was carried out by Results International, […]
WARC, the global marketing intelligence service, has released ‘Lessons from the world’s top effectiveness campaigns’ to uncover shared creative, media and measurement strategies. The report analyses the results of the latest WARC 100, an annual ranking of campaigns based on their performance in effectiveness awards from around the world. The four lessons from the 2018 […]