PB Creative has given Rexona a sporty new look that taps into the passion that the brand’s core consumers all over the world have for football. Unilever asked its global strategic partner, PB Creative, to develop a fresh brand identity for Rexona (Sure in the UK and Ireland) that would connect with fans through a […]
Standard Chartered has launched a new global brand campaign created by TBWA\Group Singapore, refreshing the bank’s commitment of being ‘Here for good‘. The brand promise was introduced in 2010, and showed how a bank could be a force for good by promoting economic activity that has a positive social impact. But as the world progressed, […]
New analysis has revealed that the global marcoms M&A market in Q1 2018 was led by a dramatic increase in private equity (PE) backing. Almost a quarter (22%) of all deals involved PE, 41 in total, double the 11% seen in the last two quarters of 2017. The study was carried out by Results International, […]
WARC, the global marketing intelligence service, has released ‘Lessons from the world’s top effectiveness campaigns’ to uncover shared creative, media and measurement strategies. The report analyses the results of the latest WARC 100, an annual ranking of campaigns based on their performance in effectiveness awards from around the world. The four lessons from the 2018 […]
Triumph, one of the world’s leading underwear and lingerie brands, launches a global campaign #TogetherWeTriumph. Empowerment is a recognition of sisterhood and togetherness, marking a new creative direction for the brand in 2018. For over 130 years, Triumph has been supporting women through their product, giving the feeling of total confidence and providing fit […]
Manchester City have agreed a new multi-year partnership with Tinder, the world’s most popular app for meeting new people. A giant City-branded blimp soared over Manchester to mark the beginning of the relationship, whilst Tinder will also switch its colours across its social platforms to sky blue as they show their support for Pep Guardiola’s […]
Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, […]
Coty has chosen eCommerce brand activation agency Pathfinder 23 as their global eCommerce partner. Pathfinder 23 will be responsible for End-to-End eCommerce scope, from design to content implementation, across the portfolio of Coty Consumer Beauty brands: Bourjois; CoverGirl; Manhattan; Rimmel; Max Factor; Wella; Clairol; Sally Hansen; Adidas and Mass Fragrances. Aurélia Hirsinger, Coty Director of […]
Lissom Flyte, a shoe brand which aids mindful movement, launches with strategy, identity and design by creative branding and communications agency Our Design Agency (ODA). The range, created by Jennifer Markham, founder of shoe brand Jemima Vine, takes inspiration from the philosophy behind moving meditation and mat-based practice. It has support from New York celebrity […]
VML has announced the promotion of Jason Xenopoulos to global chief vision officer and chief creative officer of VML EMEA. As chief vision officer, Xenopoulos will drive VML’s long-term vision and global positioning across VML’s global network, which spans 33 offices in 15 countries across six continents. As chief creative officer, EMEA, Xenopoulos will work […]