The latest trend report from the Innovation Group, released today, explores Unreality, a new mode of truth-seeking that emphasises magic and spirituality, the knowingly unreal, and the intangible aspects of our lives that defy big data and the ultratransparency of the web. We live in an age of hyper-reality and transparency overload, when our private […]
For the third year running, AMV BBDO picked up the Google FAB Agency of the Year Awardat the 18th International Food and Beverage Creative Excellence Awards (The FAB Awards) at The Hurlingham Club. The winner of the award is the agency with the most points accumulated from nominations, FAB Awards & FABulous Awards on the night. […]
The Hurlingham Club hosted the 18th edition of The International Food and Beverage Creative Excellence Awards (The FAB Awards). Guests were treated to cocktails and a delectable three-course dinner followed by the ceremony itself, in which the award-winning design, creative and effective work was showcased to the audience, and the teams behind them presented with their […]
Mars, Incorporated have once again been named The Google FAB Brand / Marketer of The Year at the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging a phenomenal 18 nominations across the various categories. Bruce McColl, Global Chief Marketing Officer at Mars, Incorporated said: “We are deeply honoured to receive this prestigious award […]
Google has launched ‘Model Automotive ads’, a mobile search ad format for auto manufacturers in the US. The ads will be served up to anyone who searches for the name of the model being advertised. The format aims to provide users with a showroom-like experience with a carousel of high-quality images of a car’s exterior […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to introduce The FAB (Food and Beverage) Forum supported by Google UK Ltd. The Forum, which will run prior to The 18th FAB Awards on May 26th, is a content led day bubbling with creativity. The invite only event will […]
Facebook is reportedly testing an extension of Facebook to the mobile web. According to AdExchanger, the social network giant is one month into a test involving around 10 publishers, including social publisher, Diply. Up until now, Audience Network ads have only been available in-app. If Audience Network is fully deployed to the mobile web, it […]
Audi has put together a team of crack scientists and engineers to manufacture a lunar rover and enter Google’s XPrize Foundation space competition to put a robotic vehicle on Earth’s cosmic neighbour, a project that encapsulates its ‘Vorsprung durch Technik’ slogan. Audi has teamed up with a group of engineers dubbed ‘The Part-Time Scientists’, and […]
Google has revealed the most popular ads of 2015 according to YouTube. The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard. The UK leaderboard charts the most popular advertising videos of 2015, with the top 10 also including Christmas ads from M&S and […]
The 18th Annual International Food and Beverage (FAB) Creative Excellence Awards are now open for entries. The FAB Awards is an international awards program that recognises the critical contribution that outstanding creative work makes to building brands in the Food and Beverage industry. It identifies and rewards the leading practitioners from over 60 countries, and it […]