Motorola readies ‘unorthodox marketing’ for Moto X launch

Motorola readies ‘unorthodox marketing’ for Moto X launch

Motorola is readying an “unorthodox approach to marketing” to back the European launch of its forthcoming flagship smartphone the Moto X as it looks to build on the sales success of its predecessor the Moto G. The stand-out feature of the Moto X smartphone, on sale in the UK from 1 February, is its touchless […]

Google takes to the streets of London with ‘Google Outside’ pilot

Google takes to the streets of London with ‘Google Outside’ pilot

Google has worked with R/GA London to launch Google Outside, a pilot scheme that brings search outdoors running across 160 sites in London providing information on local attractions, weather and travel information. Designed to help Londoners and tourists alike, the screens use the same Google Now technology which is used in smartphones to provide location-based, […]

Google’s Android ‘KitKat’ Ad Pokes Fun At Apple

Following Google’s announcement of its latest Android 4.4 mobile operating system ‘KitKat’, Nestlé teamed up with agency JWT to create an ad that spoofs the typical Apple stylized ad. With tongue-firmly-in-cheek, the parody video features Christopher Catlin, Chief Breaks Officer of KitKat, imitating Apple’s Jony Ive and his speech, to announce the arrival of “the […]

Google takes on Spotify with Music All Access

Google takes on Spotify with Music All Access

Google has launched its premium music streaming service Play Music All Access in the UK and is initially undercutting Spotify’s premium offering on price, with an introductory £7.99 per month offering. The service lets subscribers stream tracks to connected devices from a library of millions of tracks sourced from the music industry’s leading major and […]

Google’s Project Loon explores balloon-powered Internet access

Google Inc has launched a small network of balloons over the Southern Hemisphere in an experiment it hopes could bring reliable Internet access to the world’s most remote regions, the company said late Friday. The pilot program, Project Loon, took off this month from New Zealand’s South Island, using solar-powered, high-altitude balloons that ride the […]