Google Launches App to Aid with European Refugee Crisis

Google Launches App to Aid with European Refugee Crisis

The refugee crisis currently occurring in Europe, the Middle East and north Africa is the worst in 60 years, with more than 11m migrants and refugees fleeing war-torn nations in the hope of finding safety, shelter and a new life. However, one change that has made life a little easier for migrants is the proliferation […]

DDB Mudra Group’s Madhukar Kamath: E-Commerce has the most exciting potential in the Indian Ad Industry

DDB Mudra Group’s Madhukar Kamath: E-Commerce has the most exciting potential in the Indian Ad Industry

MarComm News’ Editorial Director Neeraj Nayar, sat down with DDB Mudra Group’s Group CEO & Managing Director, Madhukar Kamath on his recent trip to London, to get the low down on the rapidly growing Indian Advertising and Marketing Industry. Madhukar has more than three decades of experience in Advertising and Marketing Services and has spent […]

Yahoo Signs Search Deal with Google

Yahoo Signs Search Deal with Google

Yahoo has signed an agreement with Google as the new provider of Yahoo’s search ads, after ending its exclusive deal with Microsoft’s Bing in April. The deal, which covers both Yahoo’s own properties and certain affiliate sites, will see ads served through Google’s AdSense for Search. Yahoo will receive an undisclosed percentage of the resulting […]

72andSunny Amsterdam & Google Help You Rediscover Paris with New Campaign

72andSunny Amsterdam & Google Help You Rediscover Paris with New Campaign

To celebrate the arrival of autumn 72andSunny Amsterdam and Google are launching the second edition of ‘Les Heures Magiques’ (‘The Magic Hours’) on October 15th: a social campaign and interactive mobile experience that invites Parisians to 31 nights full of inspiring activities to experience after sunset in Paris. Collaborating with both the City of Paris, […]

Google tells brands to spend 24% of TV ad budgets on YouTube

Google tells brands to spend 24% of TV ad budgets on YouTube

Brands’ cost-per-reach is optimised when 24 per cent of a TV advertising budget is allocated to YouTube, said Eileen Naughton, Google’s managing director of UK and Ireland operations, at the Brandcast event on October 13. The Brandcast event, held at the Battersea Evolution and attended by representatives from around 900 companies and agencies, was aimed […]

AMV BBDO Takes Us to Kitten Kollege for Adorable New Whiskas Campaign

AMV BBDO Takes Us to Kitten Kollege for Adorable New Whiskas Campaign

Kitten Kollege is an innovative new campaign for Whiskas, created by AMV BBDO in a unique collaboration with Google and Mediacom. The Youtube channel hosts creative content designed for mobile with the aim of entertaining and educating current and prospective kitten owners. The content has been developed with College Humour – experts in online comedy […]

Google, Facebook & Twitter join forces to remove child abuse images

Google, Facebook & Twitter join forces to remove child abuse images

Internet giants Google, Facebook and Twitter have teamed up with the Internet Watch Foundation, an anti-child abuse charity, to pull indecent images from the web which have been identified by unique ‘hash’ codes. Not to be confused with a hashtag these codes are actually a photo-tagging system used to identify lists of inappropriate images for […]

NABS and Google partner to offer upskilling grant

NABS and Google partner to offer upskilling grant

NABS and Squared Online, an education initiative led by Google, have joined forces to provide funding for advertising and media professionals wishing to upskill their digital know how through a new career grant. The offer available through NABS’ Upskilling Grant programme marks the first time Google and NABS have partnered in this way. The scheme […]

The 17th FAB Awards

The 17th FAB Awards

The 17th Annual International Food and Beverage Creative Excellence Awards (The FAB Awards) were held last night at the quintessentially British – The Hurlingham Club in London. The black tie and posh frocks affair was held in honour of the Nominees and Winners of The 17th FAB Awards, which recognises outstanding creative work done for […]