Bombay Dyeing, one of India’s most trusted brand in Home Décor, along with The Times of India, India’s largest English newspaper daily, have joined hands to launch a unique cause called #TakeBackSleep. Launched just before Diwali, the campaign highlights the importance of adequate sleep for physical health and mental agility and calls attention to the apathetic attitude that young adults […]
SickKids Foundation launched the next phase of the SickKids VS Limits campaign with the release of a brand-new commercial spot – SickKids VS: This Is Why. The campaign is designed to bring Torontonians closer to the patients at SickKids to demonstrate and support the need to build a new hospital. Originally launched in 2016, this […]
McCann Worldgroup has partnered with Cigna International Markets in their latest initiative, which is helping the world see stress differently. The Stress Visualisation Experience was unveiled at a global launch event in London, which took place on Thursday 19 September. The first-of-its-kind technology visualises the physical signs of stress in the body and mind in […]
Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts, published on August 5. Zenith forecasts another year of 3.6% growth in 2020. This first exclusive survey of healthcare advertising in 13 key markets across the world builds on Zenith’s authoritative Advertising Expenditure Forecasts, […]
Every day in Israel, ten young adults ages 18-40 find out they are have cancer. Still, the country’s support system does not recognise this age category as a population with special needs. Quite the opposite in fact. For many of these young adults who are just starting out in life – starting a family, buying […]
To talk about stress these days has become as common as a weather discussion. Things tend to get complicated when we transform normal, everyday life situations into real dramas. Based on this insight, Publicis Romania developed “Drama out of nothing” campaign for the launch of Sanofi’s MagneVie Stress Resist, an innovative combination of natural extracts, […]
AXA and The Sunday Times have published a new video exploring technology that helps dementia patients ‘travel the world’ by bicycle. As part of its partnership with News UK, AXA and The Sunday Times are highlighting the work of the cycling initiative ‘Motiview’ created by eldercare specialists Motitech. Motiview allows elderly people and those with dementia […]
Kids of the world stage an intervention to protect Danish kids from skin cancer in the Danish Cancer Society and TrygFonden’s charming new campaign, created by &Co NoA and directed by Peter Harton. Following the Cannes Lions and Clio award-winning campaign, ‘Help a Dane’, which addressed Danes in general in 2017, this new campaign, ‘Help a Small […]
Pink Ribbon Germany teamed up with DDB Düsseldorf to develop “PINK RIBBON CARE WHILE YOU CARE“, the first body care brand — consisting of a shower gel and body lotion — that helps women examine their breasts at home. The products show the movements of self-examination for breast cancer, incorporating them into a daily routine […]
AMV BBDO’s new campaign for the Stroke Association raises awareness of the devastating impacts of having a stroke, and the challenges faced by survivors of all ages as they rebuild their lives. In the UK a stroke strikes every five minutes, making it the leading cause of disability in the country. It doesn’t just happen […]