Boutique Asian adventure travel company, Experience Travel Group, has launched a new brand strategy and identity to further differentiate itself in a congested market. The refresh has been carried out in collaboration with leading consultancy, BrandCap, which has been responsible for the positioning, brand strategy, purpose and identity. The premium travel agency creates distinctive holidays […]
FIBA (International Basketball Federation) has been working with Y&R Group’s branding agency since May 2017, to create a visual ID for its flagship competition which will take place in China from 31st August-15th September 2019. The World Cup’s Qualifiers, involving national teams from 80 countries from across five continents, are now on and will continue […]
Allianz Worldwide Care changed its name today to Allianz Partners, and its international health and life insurance products and services are now being promoted under the ‘Allianz Care’ product brand. As the international health and life specialists at Allianz Partners, they will continue to provide health insurance and services to the staff of multinational organisations […]
Vodafone announced a significant evolution of its brand positioning strategy, strapline and visual identity worldwide – the first changes to one of the world’s best-known brands since the introduction of the ‘Power to you’ strapline in 2009. The strategy – to be implemented across all 36 countries in which the Vodafone brand is present – […]
The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘WAVEMAKER’. Making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent. The brand mark WAVEMAKER reflects the agency’s heritage, born […]
Branding is more than an emblem, colour or typeface, it is a representation of a business, what it stands for and the way in which a customer perceives a company. Even for some of the most iconic British brands, a logo refresh every so often is important. Your branding must evolve as your company progresses […]
Creative agency Sedley Place has unveiled a new brand identity and implementation guidelines for the romantic and charming wedding venue Blackwell Grange, currently under development in the Cotswolds. Sedley Place was briefed to create an identity that would encapsulate Blackwell Grange’s heritage and unique proposition – the property dates from the 16th century and has […]
Wasserman has announced a global rebrand to better reflect its evolution into a full service offering. This new identity reflects a shift away from its current marketplace reputation as simply a sports sponsorship and management agency, into an agency that understands the connected world and the fact that its clients have touchpoints across all aspects […]
Award-winning branding agency, Coley Porter Bell, has revamped the look and feel of the Tesco ‘Free From’ range. The work is set to roll out next week and aims to modernise the brand. Coley Porter Bell was tasked to create a design that communicates the message that the ‘Free From’ range is free from compromise. […]
Priority Pass, part of the Collinson Group and the original and world’s largest independent airport lounge access programme, announces a refreshed brand proposition designed and delivered by strategically-led creative agency Designate. The newly designed brand identity and marketing collateral, which has been rolled out globally and translated into twelve languages, gives Priority Pass a contemporary […]