Alia Bhatt is the latest celebrity to invest in a startup after acquiring a minority stake in a fashion-tech startup StyleCracker, which offers personalised fashion boxes curated by celebrity stylists to its consumers. Bhatt has invested an undisclosed sum into the company, along with a consortium of investors, as part of Pre-Series A funding, according […]
TRANSSION Holdings, a global company dedicated to providing mobile communication products and services to its users has recently assigned its creative duties to Creativeland Asia. A leading player in the mobile industry, TRANSSION Holdings is best-known in emerging markets for its brands TECNO, itel, Infinix and Spice. Creativeland will be responsible for the branding and […]
Scarecrow in association with Radio City launches ‘Radio City ke patakhe’ Iss Diwali, khushiyan hogi, dhua nahi – a Diwali initiative where the channel will burst crackers on the radio. The initiative is launched with an ad film ‘Patakhon ka Aurangzeb’ that will remind people of the nostalgic Malgudi Days. Radio City urges the listeners to enjoy […]
Over the years, mothers have nagged their children to wash their hands regularly while children have seen it as an extremely daunting task. Godrej protekt, a range of hand hygiene products from Godrej Consumer Products Limited, has taken it upon itself this ‘Global Handwashing Day’ to make handwashing fun with the launch of their new […]
Manish Khera, founder of Fino Paytech & Yatra Tatra Sarvatra, and Gautam Ivatury, Founder of CGAP and co-founder of Jipange KuSave have partnered with Scarecrow Communications to launch their new micro digital lending platform. The account will be handled from the agency’s Mumbai office. Scarecrow Communications has been involved with the brand right from its […]
Havmor is the second largest real milk ice cream brand in India, known for its unique and innovative offerings. In line with its core brand philosophy and as part of a strategic brand repositioning exercise, Havmor released its latest #MadeOfMilk series with two Cool Gaiz (cows). Conceptualised by Creativeland Asia, which recently won the brand’s […]
Scarecrow Communications has appointed Ashish Naik as Group Creative Director. The appointment has been made to further strengthen the art department of the agency. Prior to this, Naik was a Senior Creative Director at Ogilvy & Mather (Mumbai), where he served his biggest stint of 12 years. He has also worked with Contract, FCB ULKA, […]
Baaash Digital, the digital communication & content division from the Creativeland Asia Group, has appointed Ankush Sohoni as Chief Operating Officer. In his new role, Ankush will lead Business Development and Brand Strategy at Baaash Digital. Creativeland Asia Group launched Baaash Digital on June 1st this year to create and establish a dynamic ecosystem for […]
Zee TV has become a staple part of British Asian TV watching habits. It heralded a sea change in consumers being able to engage with the South Asian diaspora, making it the most popular entertainment South Asian entertainment channel with over 100,000 subscribers. Since its launch in 1995, Zee TV’s popularity has grown that now […]
Skechers, the American lifestyle and performance footwear company, has assigned its creative duties in India to Scarecrow Communications. This was the result of a multi-agency pitch in July. Founded in 1992 and headquartered in California, Skechers is the 2nd largest athletic footwear brand in the United States. It’s available in 160 countries and retails through […]