“Quiet quitting”—a concept loosely defined as “doing your job”— is on the decline, and for good reason since some things deserve to be quit. Visible is turning the trend on its head by engaging NSYNC star Lance Bass and other influencers to show all the reasons why you should “loud quit” (aka being honest about letting go of the […]
Columbia Sportswear Middle East Invites Influencers To Become Outfluencers With Live From The Outdoors Campaign From Serviceplan Middle East
Could This Be The Future Of Brand TV? Interactive Brand Reality Was LiveStreamed By Influencers
AxisStars, the community for pro-athletes and entertainers founded by ex-Manchester United and France footballer, Louis Saha, has entered into an exclusive partnership with New York-based athlete influencer marketplace OpenSponsorship. The deal will deliver a wide range of paid brand opportunities directly into the hands of the AxisStars base, which includes almost 400 stars and growing. The partnership also offers OpenSponsorship’s existing 7500 athletes access to the AxisStars platform, […]
DillySocks, the sock brand for Millenials, say ‘Neigh to lockdown gloom’ with 2 for 1 offer promoted by TikTok users wearing socks on their hands and feet as they take up
Serviceplan Group’s House of Communication Zurich have collaborated with edgy Swiss sock brand Dilly Socks and a stellar cast of Influencers – Michelle Melody, Ava Vogel, Jean Carly, Geo Cadiias, Quoc-Anh Dao, Simo Bonito, Taulant Gashnjani and Eric Luthi – on the TikTok. #DillyGallopChallenge, which involves ‘horsing around’ while wearing socks on their hands and […]
Hyundai Motor Company has partnered with leading influencers to launch its green #Microtravel campaign, a content series that encourages viewers to uncover hidden gems in their local area. https://www.instagram.com/hyundai.lifestyle/?hl=en Pioneering a new way of understanding what it means to travel in these times, the campaign came as global lockdown restrictions began to lift, but people […]
We Are Social, the global socially-led creative agency, has teamed up with several influencers around the world to launch a new Instagram Live series, Creators in a Crisis. The series, which will initially run via the network’s North America, UK and China offices, will delve into the impact the coronavirus has already had on creators […]
TENA has launched a new campaign, “#Ageless”, as part of its “I will be me” platform which aims to create a healthier and more open conversation about the issue of incontinence and female self image. Through the lens of sex and intimacy, “#Ageless”, which is created by AMV BBDO, aims to start a conversation about […]
As women around the world prepare for this year’s International Women’s Day on March 8, the campaign theme #EachforEqual, envisioning a gender-equal future based on ‘Collective Individualism’, is gaining traction. But stop and think about that phrase – collective individualism. It sums up social media almost perfectly. We come together collectively on social platforms and […]
A plethora of rugby stars, including current and previous members of national Rugby Union teams and TV presenters, are supporting Armed Forces charity, Help for Heroes, through social media. The posts raise awareness of the charity’s rugby tops, from which 100% of the profits go to help sick and injured veterans and their families. Those […]