Former boxing heavyweight world champion David Haye tapped the power of VR for his comeback fight against Australia’s Mark De Mori. Broadcasted live from the O2 in London on January 16, those who downloaded the Hayemaker app from the Google Play Store was able to watch the fight live, utilising the 360 degree footage to travel around […]
Audi has put together a team of crack scientists and engineers to manufacture a lunar rover and enter Google’s XPrize Foundation space competition to put a robotic vehicle on Earth’s cosmic neighbour, a project that encapsulates its ‘Vorsprung durch Technik’ slogan. Audi has teamed up with a group of engineers dubbed ‘The Part-Time Scientists’, and […]
In the early days of the year many experts rush to make lists with predictions that will influence the strategies of brands in the near future. In Tiempo BBDO, they asked 10 experts true visionary, who know better than anyone, what trends and developments brands will incorporate into their communications strategies. Predictions for Social Media, Online […]
Facebook-owned Oculus announced it is to begin accepting pre-orders for its virtual reality (VR) headset Rift, bringing renewed vigour to the sector as a host of competitors are also poised to unveil similar offerings at the Consumer Electronics Show (CES). A post on the company’s official blog announced that it is to begin accepting pre-orders from […]
The mobile messaging war continues to heat up, and Facebook Messenger is betting that its size will make it everyone’s all-in-one app. The California-based company announced a partnership with Uber that lets users hail a black car from Facebook Messenger. The feature is rolling out in the US with plans to expand internationally. People can […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/Samsung_Icona-Pop_360.mp4[/KGVID] Swedish pop duo, Icona Pop, release brand new single ‘F.U.’ straight to their most loyal fans through a live online concert. The pair teamed up with DDB Stockholm and Samsung to create a unique concert that could be experienced from all 360ᵒ angles. The concert was live streamed exclusively to 360 fans, […]
Of all the people globally on the internet, about half of them, nearly 1.5 billion, are on Facebook. The question for Facebook is how it and its advertisers will reach what it calls the next billion people, who will often be coming online for the first time, often only on mobile, and often on a […]
Swiss watchmaker Swatch recently unveiled the Bellamy, a watch that enables the wearer to make contactless payments. The Bellamy isn’t a smartwatch – it’s got a regular analogue face and no other extra functionality – but it does feature an NFC chip under the dial. This means payments don’t require any power from the watch, […]
KFC has employed mobile location technology to promote its new burrito product range, targeting consumers close to stores with relevant messaging in order to drive an increase in foot traffic into its branches. The campaign, run in partnership with location specialists xAd and media agency Blue 449, ran for three months and used a combination […]
Virtual reality is coming to Facebook news feeds. The company rolled out 360-degree videos brands and publishers can post to their pages. Desktop viewers just have to drag their mouse over a clip to change the angle, and on mobile, swiping across the screen changes the view. Disney and Lucasfilm have already used 360-degree video […]