Bupa turns to ‘conversational and irreverent’ tone for first global campaign
![Bupa turns to ‘conversational and irreverent’ tone for first global campaign Bupa turns to ‘conversational and irreverent’ tone for first global campaign](https://marcommnews.com/wp-content/uploads/2013/11/bupa04.jpg)
Bupa is launching its first global marketing campaign as it adopts a more “conversational” tone and seeks to get its Ground Miles walking app into “as many hands as possible”. http://www.youtube.com/watch?v=kmtQ1PIhdfA#t=29 The digital marketing campaign featuring an “overblown American stereotype” called Chad Stryder is being supported by a global seeding strategy in order to support […]