Ragged Edge creates an innovative brand for Zego, a new kind of insurance company

Ragged Edge creates an innovative brand for Zego, a new kind of insurance company

Integrated branding agency Ragged Edge has delivered an innovative brand positioning for insurance company Zego, brought to life through a new logo, visual identity and tone of voice. The brand sets out to redefine how people think about insurance, providing flexible by-the-hour cover for the gig economy. Go freely Max Ottignon, Co-Founder, Ragged Edge, says: […]

Start Design and Simply Business collaborate to deliver a new brand identity

Start Design and Simply Business collaborate to deliver a new brand identity

Having helped over 425,000 unique small businesses find the right insurance in the UK, Simply Business is planning to launch in the US. After extensive research and exploration with customers, employees and potential customers, the company has totally refreshed its brand identity. A more defined positioning, delivered via a vibrant new identity, colour palette and […]

AXA launch new £5m adverting campaign

AXA launch new £5m adverting campaign

AXA is set to launch a £5m adverting campaign and brand strategy under the new strapline ‘restless for a reason.’ The campaign kicked off with a TV advert on 3 September during ITV’s Victoria, which will air for 10 weeks, and is supported by outdoor, radio and digital display. The new brand strategy, centres on […]

Egg Films’ Slim condenses 17-year love story into new 1Life Insurance ad for House of Brave

Egg Films’ Slim condenses 17-year love story into new 1Life Insurance ad for House of Brave

One is a touching 17-year love story condensed into a new ad for 1Life, South Africa’s number one Direct Life Insurer. House of Brave’s creative team of Gareth O’Callaghan and Conan Green, headed up by ECD Vanessa Pearson, centered the ad on the truth that one simple thing can change your life. Pearson says: “The […]

Rediffusion-Y&R creates communication for LIC’s Single Premium Plans

Rediffusion-Y&R creates communication for LIC’s Single Premium Plans

Having won the pitch, Rediffusion-Y&R has conceptualised LIC’s latest campaign film. The objective is based on two of LIC’s single premium plans namely, “Bima Bachat” and “Jeevan Shikhar”. This extends the brand proposition of ‘Be rest assured once and for all’. The communication is targeted to the modern upper middle class families. LIC’s objective was […]

Winston Wolf Saves The Day Again in New Direct Line Spot

Winston Wolf Saves The Day Again in New Direct Line Spot

September 4 saw Direct Line launch the next stage in its campaign, with its guaranteed hire car proposition that keeps drivers moving. The reason behind making an insurance claim can be stressful enough, without having to worry whether your insurer will provide a guaranteed replacement car at all. With a hire car from Direct Line, […]

Bupa turns to ‘conversational and irreverent’ tone for first global campaign

Bupa turns to ‘conversational and irreverent’ tone for first global campaign

Bupa is launching its first global marketing campaign as it adopts a more “conversational” tone and seeks to get its Ground Miles walking app into “as many hands as possible”. The digital marketing campaign featuring an “overblown American stereotype” called Chad Stryder is being supported by a global seeding strategy in order to support the […]

LV= green hearts go carnival crazy in new campaign

LV=, the insurance and savings provider, has launched a multimillion-pound ad campaign to promote the benefits of its car insurance policies. Three separate TV ads, created by Designate and 24-7ideas.com, highlight different aspects of LV=’s car insurance offer – its low cost, the multicar savings available, and the 75 per cent no-claims discount. The campaign uses […]