Wunderman Thompson Peru Launches Gender Wage Gap Campaign for Scotiabank’s Bank on Equality

Campaign seeks to raise awareness for fair salaries among both women and men, eliminating gender wage gap

Wunderman Thompson Peru Launches Gender Wage Gap Campaign for Scotiabank’s Bank on Equality

As Peru has one of the highest rates of the gender wage gap in Latin America (29.6%), Scotiabank, one of the largest banks in Peru, made a public commitment to change this. With the help of Wunderman Thompson Peru, and on the occasion of International Women’s Day, Scotiabank surprised all its female clients who opened […]

From the menopause to equal pay: let’s talk about women in the workplace this International Women’s Day

From the menopause to equal pay: let’s talk about women in the workplace this International Women’s Day

To celebrate International Women’s Day, members of We Are Social’s design team have created Instagram posters that highlight some of the pressing issues women face in the workplace today. Covering themes from equal pay, the menopause, balance in the boardroom and more. The agency and its team will also be supporting the charity ‘Bloody Good Period’ which provides period supplies for asylum seekers, refugees and […]

VCCP Creative asks if gendered phrases sit comfortably with you?

VCCP Creative asks if gendered phrases sit comfortably with you?

VCCP Creative Director Laura Muse has created “does this sit comfortably with you?”  The project to mark International Women’s Day, features a series of cushions embroidered with subtly gendered phrases that men and women still use in the workplace.  The one-off initiative is designed to call these out and act as a gentle reminder for […]

Professional racecar driver Aurora Straus stars in BMW’s ‘Power has Come a Long Way’ ad by Serviceplan

Professional racecar driver Aurora Straus stars in BMW’s ‘Power has Come a Long Way’ ad by Serviceplan

‘Power has come a long way’, a digital film from BMW starring Aurora Straus with an all-women crew helmed by Director Rachel McDonald with Director of Photography Rachel Morrison – the cinematographer on the Oscar-winning Black Panther- launched on International Women’s Day.   The spot from Serviceplan New York tells the story of Aurora Straus, a 20-year-old […]

Top creatives provide proactive ways to make it as a woman in the creative industries

Top creatives provide proactive ways to make it as a woman in the creative industries

It may be 2019, but when it comes to senior roles in the creative industries, the male-to-female ratio is still way off kilter. According to Kerning The Gap, a collective of female design professionals, while 70% of design students are women, only 11% go on to become Creative Directors. So, in recognition of International Women’s […]

UN Women teams with Havas Group to bring world-leading women innovators out of the shadows

UN Women teams with Havas Group to bring world-leading women innovators out of the shadows

UN Women launched a takeover of media sites in some of the most visible, high-traffic locations in the world to mark International Women’s Day and its theme “Think Equal, Build Smart, Innovate for change”.  ‘Impossible to Ignore’, which has been developed in partnership with Havas Group, celebrates the female scientists, inventors, engineers, designers and innovators […]

Catalyst launches #BiasCorrect campaign to tackle unconscious gender bias in the workplace on Women’s Day

Catalyst launches #BiasCorrect campaign to tackle unconscious gender bias in the workplace on Women’s Day

Catalyst, a leading global nonprofit focused on creating workplaces that work for women, is marking International Women’s Day (IWD) by launching a bold campaign to tackle one of the biggest gender equality issues in the workplace: unconscious gender bias. The new campaign, which features women from diverse industries, aims to shine a light on the […]

Godrej Appliances takes its #LetsStartRight forward, with another dialogue starter film on Women’s Day

Godrej Appliances takes its #LetsStartRight forward, with another dialogue starter film on Women’s Day

‘Change begins at home’. What better category to start this conversation than Home Appliances? With its latest International Women’s Day campaign, Godrej Appliances fights subtle gender stereotypes by effortlessly marrying the philosophy of ‘Things Made Thoughtfully’ with the hashtag #LetsStartRight. The film by Creativeland Asia, show a seemingly progressive household, that agrees with the mainstream […]

Spark Foundry creates pop-up podcast mini-series: Her Hustle to celebrate International Women’s Day

Spark Foundry creates pop-up podcast mini-series: Her Hustle to celebrate International Women’s Day

Spark Foundry announced a pop-up podcast mini-series to celebrate International Women’s Day – Her Hustle. The mini-series was created in keeping with this year’s International Women’s Day theme, #BalanceForBetter, by talking to five influential women about their side hustles and how they manage to balance this with other parts of their lives, whether it be […]

ElaN Languages’ online translation tool and J. Walter Thompson Amsterdam introduce ‘The Unbias Button’

ElaN Languages’ online translation tool and  J. Walter Thompson Amsterdam introduce ‘The Unbias Button’

A long line of research shows that the words we use directly affect the way we think. Whether we notice it or not, our language is infused with countless gender-biased words. In a sociolinguistic study it is clearly stated that ‘language appears to play a particularly important role in forming people’s attitudes toward gender and occupation’.   So how […]

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