UN Women teams with Havas Group to bring world-leading women innovators out of the shadows

UN Women teams with Havas Group to bring world-leading women innovators out of the shadows

UN Women launched a takeover of media sites in some of the most visible, high-traffic locations in the world to mark International Women’s Day and its theme “Think Equal, Build Smart, Innovate for change”.  ‘Impossible to Ignore’, which has been developed in partnership with Havas Group, celebrates the female scientists, inventors, engineers, designers and innovators […]

Catalyst launches #BiasCorrect campaign to tackle unconscious gender bias in the workplace on Women’s Day

Catalyst launches #BiasCorrect campaign to tackle unconscious gender bias in the workplace on Women’s Day

Catalyst, a leading global nonprofit focused on creating workplaces that work for women, is marking International Women’s Day (IWD) by launching a bold campaign to tackle one of the biggest gender equality issues in the workplace: unconscious gender bias. The new campaign, which features women from diverse industries, aims to shine a light on the […]

Godrej Appliances takes its #LetsStartRight forward, with another dialogue starter film on Women’s Day

Godrej Appliances takes its #LetsStartRight forward, with another dialogue starter film on Women’s Day

‘Change begins at home’. What better category to start this conversation than Home Appliances? With its latest International Women’s Day campaign, Godrej Appliances fights subtle gender stereotypes by effortlessly marrying the philosophy of ‘Things Made Thoughtfully’ with the hashtag #LetsStartRight. The film by Creativeland Asia, show a seemingly progressive household, that agrees with the mainstream […]

Spark Foundry creates pop-up podcast mini-series: Her Hustle to celebrate International Women’s Day

Spark Foundry creates pop-up podcast mini-series: Her Hustle to celebrate International Women’s Day

Spark Foundry announced a pop-up podcast mini-series to celebrate International Women’s Day – Her Hustle. The mini-series was created in keeping with this year’s International Women’s Day theme, #BalanceForBetter, by talking to five influential women about their side hustles and how they manage to balance this with other parts of their lives, whether it be […]

ElaN Languages’ online translation tool and J. Walter Thompson Amsterdam introduce ‘The Unbias Button’

ElaN Languages’ online translation tool and  J. Walter Thompson Amsterdam introduce ‘The Unbias Button’

A long line of research shows that the words we use directly affect the way we think. Whether we notice it or not, our language is infused with countless gender-biased words. In a sociolinguistic study it is clearly stated that ‘language appears to play a particularly important role in forming people’s attitudes toward gender and occupation’.   So how […]

ForteBank produces ‘FORTE FEMME’ perfume to celebrate female entrepreneurship

ForteBank produces ‘FORTE FEMME’ perfume to celebrate female entrepreneurship

Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. Yet, nearly nine million Kazakhstan women account for 40% of the country’s GDP.  43% of all Kazakhstan’s small and medium sized businesses are operated by women and 52% of the country’s sole proprietors are female.  ForteBank is […]

Big Buoy’s ladies promote girl power at work for International Women’s Day

Big Buoy’s ladies promote girl power at work for International Women’s Day

In honour of International Women’s Day, London-based post-production house, Big Buoy, have created a representational video with one key message; Women should encourage each other. Boasting an all-female cast, the film features the Big Buoy girls, from producers to animation directors, sporting full-face balaclavas as they become a humanised metaphor for strength in sisterhood. The […]

Wunderman unveils ‘Fund Female’ initiative for Women’s Day supporting female-owned businesses

Wunderman unveils ‘Fund Female’ initiative for Women’s Day supporting female-owned businesses

Wunderman UK is launching a new initiative ‘Fund Female’, encouraging Wunderman employees to consciously support female-owned businesses. Starting on International Women’s Day, Friday 8th March, and running for a week, staff will take up the challenge to shop exclusively at women-owned businesses. The initiative aligns with IWD’s campaign theme for 2019, #BalanceforBetter. Wunderman has created a […]

Sarenza and Serviceplan team with BECOMTECH to train next generation of women coders in France

Sarenza and Serviceplan team with BECOMTECH to train next generation of women coders in France

To coincide with International Women’s Day 2019, a coding training program for young women designed to improve gender parity in the digital industries, has been developed by Sarenza with Serviceplan France and BECOMTECH.    For Sarenza, a French company specialising in the online sale of shoes and accessories, equality between men and women at work is […]

METRO and Serviceplan turn 11 newborn girls into the youngest entrepreneurs in the world

METRO and Serviceplan turn 11 newborn girls into the youngest entrepreneurs in the world

 METRO conducted the “International Own Business Study” in 10 countries with 10,000 participants in order to gain insights into how to further support independent businesses. The study also showed that women take a strong interest in entrepreneurship, with 45% dreaming of starting their own business. However, only 12% said it was ‘very likely’ that […]