Healthcare adspend growth held back by rising costs and downward pressure on prices

Healthcare adspend growth held back by rising costs and downward pressure on prices

Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts, published on August 5. Zenith forecasts another year of 3.6% growth in 2020. This first exclusive survey of healthcare advertising in 13 key markets across the world builds on Zenith’s authoritative Advertising Expenditure Forecasts, […]

BrandOpus design adaptable new identity for AG Asia

BrandOpus design adaptable new identity for AG Asia

BrandOpus have created a new brand identity for AG Asia, who manage assets in London and Europe for ultra-high net worth clientele. AG Asia first came to the design agency in need of an identity that would reflect their own ambitions. Being agile, adaptable and flexible, they wanted their brand identity to reflect their core […]

Booming internet ads power faster global adspend growth, says Zenith

Booming internet ads power faster global adspend growth, says Zenith

Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published on March 25. That’s substantially ahead of the 4.0% forecast made in the previous edition of the report, published in December 2018. Zenith forecasts 4.6% growth in both 2020 and 2021, ahead of previous forecasts […]

Mention Me Announces Senior Hires And International Expansion

Mention Me Announces Senior Hires And International Expansion

Referral marketing technology business Mention Me, announces a raft of senior appointments across the business, following their Series A funding raise of $7M in 2018 with Eight Roads Ventures. The team are focussing on accelerated growth in the UK, international expansion in the US and Europe, new strategic partnerships and the release of new products. […]

Impact secures £56 Million in funding led by Providence Strategic Growth

Impact secures £56 Million in funding led by Providence Strategic Growth

Impact, the global leader in partnership automation, announced a £56 million ($75 million) investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. The new funding will accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. Existing investor Silversmith Capital Partners also participated in […]

Transport for London’s ad revenue increases as innovative advertising platforms are introduced

Transport for London’s ad revenue increases as innovative advertising platforms are introduced

Transport for London’s (TfL) second Annual Advertising Report (2017/18) has revealed the growing success of its advertising estate, with more than £150m in revenue generated during the year for investment back into improving the transport network. The report highlights how TfL is continuously improving its estate with the introduction of innovative advertising platforms and illustrates […]

Merkle launches ad tech consultancy practice with increased investment into in-housing

Merkle launches ad tech consultancy practice with increased investment into in-housing

Merkle, a leading technology-enabled, data-driven performance marketing agency, has made a major investment into the expansion of its in-housing solution as it launches a new ad tech consultancy practice in EMEA. The new ad tech consultancy gives clients the ability to access Merkle’s full range of services and talent across its addressable media, customer strategy, […]

Ad budgets won’t grow as much as expected in 2019, according to GroupM’s Ad Forecast

Ad budgets won’t grow as much as expected in 2019, according to GroupM’s Ad Forecast

GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts and slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted. (Recent US dollar appreciation versus just about every […]

Sunshine secures strategic investment to fuel growth in US and China

Sunshine secures strategic investment to fuel growth in US and China

Sunshine, the brand and entertainment consultancy and production studio, has secured investment from entrepreneurs Mike Dolan and Adam Zhu and the Chinese brand consultancy, Shunya. The London and Los Angeles based company works with luxury, fashion and lifestyle brands looking to extend beyond traditional marketing into entertainment, in addition to partnering with rights holders looking […]