Claire Humphris named CEO of Iris London
Claire Humphris named CEO of Iris London
Pizza Hut launches its first ever Christmas pizza as the bonfire night embers are barely extinguished
It’s that time of year again, the bonfires are burning, the fireworks are dazzling, but as the night draws to a close we immediately turn our thoughts to one thing…Christmas. To help us kick off the festive season, Pizza Hut has announced the arrival of its first ever festive pizza. The Christmas Pizza comes with […]
Purpose Disruptors partners with Iris and Elvis on new ‘Ecoffectiveness’ methodology
- New framework measures the greenhouse gas emissions driven by advertising and identifies ways to maximise the ‘Return on CO2e’ - Initiative led by Purpose Disruptors network members Ben Essen, Chief Strategy Officer at Iris and Caroline Davison, Managing Partner at ELVIS
Purpose Disruptors, the network of advertising insiders working together to reshape the industry to tackle climate change, has today revealed a new effectiveness metric, ‘Ecoffectiveness’, as it seeks to measure the greenhouse gas emissions driven by advertising. With many major brands committing to the key business metric of reducing greenhouse gas emissions to Net Zero, […]
Trollbäck+Company Designs Strategy and Visual Identity for Audio Start-Up IRIS
New York branding and design studio Trollbäck+Company has created a substantive, industry-disrupting brand identity for IRIS, a next-gen audio technology start-up promising to revolutionize the way we see, live, and experience sound. In advance of its July 28th IRIS Flow Headphones launch, Trollbäck+Company delivered a compelling brand foundation, logo and visual identity to position IRIS’ patented […]
Suzuki helps drivers get back on the road
Suzuki and creative innovation network Iris, have launched a new integrated campaign to help get Britain’s drivers back on the road. Sales in the auto industry are down 89% year on year thanks to Covid-19, but now that the government has given car dealerships the green light to re-open, Suzuki is racing ahead to show […]
Haven launches powerful brand campaign and announces official partnership with Team GB
Iris and Haven have launched a new brand campaign to highlight Haven’s winning formula for a UK coastal break. Launched on Boxing Day, ‘The Beach Boy’ embodies the feeling of freedom by the coast that a Haven holiday offers – a breath of fresh air from the routine and restrictions of day-to-day urban life. The […]
Nectar completes rebrand with campaign to promote new app and website
Nectar, one of the UK’s largest loyalty programme, is revolutionising its rewards and loyalty scheme with customers nationwide now able to access new and exciting offers through a new app and website. To celebrate the launch, Nectar has unveiled a new brand identity through an integrated campaign developed by Iris. The campaign will run across […]
Iris promotes Henry Scotland and Rachid Ahouiyek to London ECDs
Iris has promoted Henry Scotland and Rachid Ahouiyek to Executive Creative Directors as it doubles down on product. They will work alongside current London ECD David Prideaux. Scotland and Ahouiyek have worked together for over two years growing the much awarded adidas account, as well as on recent Barclays and Samsung campaigns. The duo mix […]
Pandora takes over the Piccadilly Lights to celebrate its new brand identity and Autumn collection
Pandora, the biggest jewellery brand in the world, will this week take over the world-famous Piccadilly Lights as the centrepiece of a UK-wide out of home campaign to showcase its new brand identity and create customer desire for its new Autumn Collection. Devised by out of home and location marketing specialists Posterscope with Carat, the […]
Samsung KX celebrates official launch with world’s first vertical stage gig by Mabel
Samsung has made history with the world’s first vertical stage gig performed by Mabel at the grand opening of Samsung KX – London’s new destination to experience the latest in culture and innovation, powered by Samsung technology. Celebrating 50 years of innovation by showcasing a glimpse into how we could live in the future, the […]