Schweppes, GPY&R, Carat and JCDecaux have teamed up to transform StreetTalk sites into iconic life-size red London phone booths. Created as part of the Lost In London campaign, the custom built phone booths are ringing through the streets of Sydney, Melbourne, Brisbane, Adelaide and Perth to launch two new limited edition Schweppes mixers inspired by […]
Motion-activated technology has been put to innovative use in a new outdoor campaign for La Trobe University live in Melbourne, aimed at raising awareness about the benefits of dancing for sufferers of Parkinson’s disease. Created by J. Walter Thompson and JCDecaux, the campaign utilises JCDecaux interactive Innovate panels to showcase breakthrough research being undertaken by […]
Cheil UK is set for a world first with a Samsung campaign that sees the brand dominate the world’s busiest terminal by rebranding Heathrow Terminal 5 as ‘Terminal Samsung Galaxy S5’. The activity, in conjunction with JCDecaux Airport, is a pivotal part of the Galaxy S5 2014 strategy and is the first time Heathrow has […]
A campaign to “bring viewers closer to the English Premier League” in the Asia Pacific market designed by Reed Pacific Media, Foxtel and Mediacom has produced advertisements scented with fresh cut grass. Adshel and JCDecaux bus shelter displays release the smell of fresh cut grass and the sound of a crowd cheering, via a push-button […]
Car marque Mini is launching a digital billboard campaign that will “recognise” Mini owners as they drive past and serve them with tailored messages. The messages will serve to talk directly to and “hero” Mini drivers passing the JCDecaux London Cromwell Road site. The billboard forms part of the car brands wider “Not Normal” activity. […]