esure appoints Karmarama to launch new brand strategy

esure appoints Karmarama to launch new brand strategy

As esure looks to develop a new group brand purpose, the insurance company has appointed Karmarama, part of Accenture Interactive to help position the esure Group as a leading force to redefine the role of insurance in our day-to-day lives.  Karmarama will be taking an insight-led approach. The strategy will use semiotics, netnography and ethnography, […]

Lidl Premieres New Christmas Ad On Twitter, Parodying Traditional Retailer Campaigns

Lidl premiered its new Christmas advert on Twitter’s ‘First View’ feature · The hotly anticipated ad is a witty parody of the traditional, often unrealistic, formula that other adverts are known for, and shows customers a Christmas that they really can believe in · The campaign will have its first TV showing during tomorrow’s ‘I’m a Celebrity Get Me Out of Here’ premiere

Lidl Premieres New Christmas Ad On Twitter, Parodying Traditional Retailer Campaigns

Lidl revealed its highly anticipated Christmas ad on Twitter’s ‘First View’ feature, ahead of a full TV launch during ‘I’m a Celebrity Get Me Out of Here’ premiere.  Building on the success of Lidl’s Christmas campaign last year Big On a Christmas you can believe in, this year’s advert uses an amusing parody in an […]

72% of LGBTQ+ community believe their representation in advertising tokenistic

72% of LGBTQ+ community believe their representation in advertising tokenistic

While 64% of adults think it’s positive for the LGBTQ+ community to be visible in advertisements, a considerable 72% of the LGBTQ+ community think the way they are presented in advertising is tokenistic, according to research commissioned by the Gay Times and Karmarama. The study was conducted by YouGov and covered a total sample size of 2,052 adults […]

New digital banking platform ‘B’ launches with integrated brand campaign

[KGVID]https://marcommnews.com/wp-content/uploads/2016/06/B-Launch-TV-60_0.mp4[/KGVID] B – a digital banking brand which breaks all the conventional rules – is launching with a high profile integrated brand campaign. The launch campaign for the new digital banking service, created by lead creative agency Karmarama, includes TV, direct response, content, online, digital, CRM & DM, PR, staff engagement and social. The 60-second […]

Karmarama launches Army Reserve Recruitment Campaign in Next Phase of ‘Become a Better You’

Karmarama launches Army Reserve Recruitment Campaign in Next Phase of ‘Become a Better You’

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/05/The_Army_reserves.mp4[/KGVID] Creative agency Karmarama recently launched the latest campaign Army’s Reserve, as part of the ‘Become a Better You’ creative platform. The Reserve work includes an online film directed by Peter King of Outsider, supported by national radio, VOD, digital display and data-driven eCRM & social content. Building on the success of 2016’s Regulars […]

Ex- Karmarama Group ECDs Sam Walker & Joe De Souza launch Faster Horses

Ex- Karmarama Group ECDs Sam Walker & Joe De Souza launch Faster Horses

Sam Walker and Joe De Souza, the former group ECDs and partners at Karmarama, have launched a creative shop called Faster Horses. The company is designed to help clients find standout creative solutions to business problems. Operating effectively as a lean “bolt-on” creative department, Faster Horses aims to deliver ambitious work for ambitious clients, providing […]

Karmarama hires Jamie Toward as Managing Partner for Content

Karmarama hires Jamie Toward as Managing Partner for Content

Karmarama has appointed Jamie Toward as Managing Partner for Content. He joins Karmarama from MEC where he was Head of Content. Reporting to Jon Wilkins, Karmarama’s Executive Chairman, Toward will lead data-driven content, an ongoing growth area for the agency. Karmarama has a strong heritage in content strategy and creative, and through its production company Kream, […]

British Army takes bold approach to attract Generation Z

British Army takes bold approach to attract Generation Z

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/ARMY_garage_40_wip_20160128.mov[/KGVID] In a bold move to recruit more soldiers, challenge stereotypes, and broaden its appeal to young people, the British Army has launched a new campaign to attract Generation Z by showing them how they can grow and become better versions of themselves with an Army career. The sociological make-up of Generation Z, […]