This summer the LEGO Group is one of the national sponsors of the UEFA Women’s EURO 2022 The partnership forms part of the brand’s mission to champion inclusive play for all children To support their national sponsorship the LEGO Group are implementing an integrated campaign across multiple touchpoints, including paid media, PR, experiential and the […]
LEGO® has launched its Instagram France page with a “treasure hunt” for fans of its bricks. The brand worked with We Are Social on the launch, not with a simple post, but with 99 tricoloured LEGO® bricks that scroll across the entire Instagram page. Blue, white and red bricks appear everywhere on the new feed […]
The LEGO Group unveiled LEGO Hidden Side, an augmented reality-enhanced LEGO play theme where kids must turn a haunted world back to normal, one ghost at a time. It is the only play experience available that fully and seamlessly integrates augmented reality (AR) with physical construction to reveal a hidden world of interactive play. LEGO […]
DFS has partnered with The LEGO Movie 2, the much- anticipated sequel to the BAFTA-winning The LEGO Movie, for its new Winter Sale campaign. The TV and online ad shows the characters of the Warner Bros. blockbuster animation embarking on a mission to find themselves some comfy sofas and, in their words, “save our butts”. The ad, created […]
The building blocks to a lifelong passion for engineering could be a step closer for thousands of children across the UK, as LEGO has announced its support for a national campaign led by the Government and creative agency 23red to bring children face to face with engineering experiences and role models. The Engineers of the […]
LEGO launches a digital OOH campaign which invites shoppers to “Master the Force” to build the galaxy using on-screen LEGO bricks. The experiential campaign follows on from the debut of Solo: A Star Wars Story on the 25th May and promotes the latest characters and brick sets tied to the Star Wars anthology. The interactive […]
Global consultancy Prophet today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today. Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and […]
On the final evening of the 64th Cannes Lions Festival of Creativity, Ogilvy has added Titanium and Grand Prix for Good honours for The Refugee Nation to its range of awards. This brings the total to 140 awards across 23 countries, including; 4 Grand Prix, 33 Gold, 33 Silver and 69 Bronze. Tham Khai Meng, […]
Lego has launched a TV campaign developed by Amsterdam agency, We Are Pi, showing how its colourful bricks bring fathers and sons together. Titled ‘Let’s Build’, the story is told through the eyes of a child who is bonds with his dad building with Lego. The emotive narrative looks to pull in parents, as well […]
Dejan Jovanovic, Helena Heras, Rafael Perez, Adam Pimack, Richard Spiegel, Manuel Mero and German Leal of Miami Ad School have created a concept app that aims to combine the offline and online worlds. Entitled ‘LEGO Story Builder’, the app would allow kids to interact with their physical creations digitally—bringing together LEGO, augmented reality and storytelling. […]