LEGO is launching its first AR-enhanced building set and app

LEGO is launching its first AR-enhanced building set and app

The LEGO Group unveiled LEGO Hidden Side, an augmented reality-enhanced LEGO play theme where kids must turn a haunted world back to normal, one ghost at a time. It is the only play experience available that fully and seamlessly integrates augmented reality (AR) with physical construction to reveal a hidden world of interactive play. LEGO […]

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index

Global consultancy Prophet  today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today. Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and […]

LEGO Story Builder: Augmented Reality App

Dejan Jovanovic, Helena Heras, Rafael Perez, Adam Pimack, Richard Spiegel, Manuel Mero and German Leal of Miami Ad School have created a concept app that aims to combine the offline and online worlds. Entitled ‘LEGO Story Builder’, the app would allow kids to interact with their physical creations digitally—bringing together LEGO, augmented reality and storytelling. […]