Luxury male fashion brand The Chapar has engaged ClickTap Media, the digital division of Media Agency Group, to help drive consumer awareness and increase sales for the personal styling business. ClickTap Media won a competitive pitch run by the London based brand and will be targeting males that “know what they want” and have a […]
Based in the heart of the Middle Eastern region, luxury property developer Eagle Hills has partnered with independent global creative agency Crowd to transform its website to a more SEO and user-friendly digital platform. Eagle Hills asked Crowd to develop a fully content managed solution that provides the best usability for users to navigate, explore and register their interests. […]
Insider is the Evening Standard’s new digital platform reaching high net worth individuals in the UK and North America, focused on quality lifestyle content. Launching November 15, it gives readers unparalleled access to the ultra-lux world. Content is centred on high profile celebrities, influencers, style, young royals and those ‘insiders’ in-the-know in society. This dynamic […]
Bally, the Swiss luxury brand established in 1851, has this week launched a hyper targeted advertising campaign to promote its latest collections to Chinese and Russian travellers as they travel to London. Devised by PSI and Zenith, the campaign creates a global “travel corridor” in partnership with BA Media that will reach travellers at multiple […]
Creative and strategic branding partnership Smith&+Village has unveiled its fearlessly stylish rebrand of the Harvey Nichols food collection. The new own-label look brings the zeitgeist of fashion back to food, with a collection that captures the stylish, irreverent and unique Britishness of luxury department store Harvey Nichols. Harvey Nichols’ own-label food packaging, famous for its […]
Produced along with M&C Saatchi and Electric Lime Films (EL° Films), the film’s essence is a love story between a man and the luxurious lifestyle of Mamsha. A man of today, drifts through his days, looking for something he vaguely feels is missing in his life – he walks the beach, he drives the island, […]
Following the acquisition of Étoile Rouge, an independent agency founded by Delphine de Canecaude in 2001, BETC Luxe and Étoile Rouge are officially merging to create BETC Étoile Rouge, an agency dedicated to luxury, fashion and beauty brands, as part of the BETC Group. Co-managed by Brune Buonomano (General Manager), Delphine de Canecaude (General Manager) […]
Archant Dialogue has been newly appointed by Burgess to publish Burgess Magazine, an exclusive annual superyacht living and style publication, which is distributed to some of the world’s highest net worth individuals. Burgess is a global leader in managing the entire experience of owning or chartering a superyacht, including construction, purchase and sale, support services, […]
Germany’s legendary beer brand, Beck’s, launches Le BECK’S, a special edition can design. For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has established a reputation of being innovators in the beverage category and started […]
Vice has given Amuse, its luxury travel platform, another lease on life with a whole new video series. The rebooted brand is positioning itself to win the affections of the ‘global explorer’ with content themed on “adventure, adrenaline and antidote”. It comes after it was first let loose in 2015. Continuing the A-theme, content will […]