With a blended model of people and technology, highly reactive onsite and 24/7 offsite resources, the appointment is designed to deliver efficiencies and create a fast, agile partnership enabled by Team ITG’s transformational marketing, Canopy. Canopy has already captured the hearts and minds of the Renault Groupe, driving huge savings and efficiencies, such as a […]
Buy the T-Shirt “F1-L6” for $1.599.000 and get an apartment for free!
As announced in November 2018, for the first time ever DIESEL, together with the real estate group Bel-Invest, has entered the world of real estate with the first residential DIESEL building, located in Miami, Florida. And what was the workaround to keep clothes front-and-center in the project, starting from the launch? An unconventional campaign called […]
- Thornton joins from experience design agency Foolproof, where he was Head of Technology - Will lead and grow technology offering to ensure agency continues to create unexpected and unforgettable work for its growing client portfolio
Creative agency ELVIS has announced the appointment of Steve Thornton to the new role of Technical Director, as it seeks tosupercharge and evolve its in-house technology capabilities. Thornton joins the agency from experience design agency Foolproof, where he was Head of Technology, leading user experience projects for several major financial services businesses. Prior to this, he spent ten years […]
New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage
Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data. The survey, which included input from 500 marketing directors in the […]
Forget the aspirational scenes of men in sharp suits playing poker or hanging out at exclusive roof-top bars. That’s not what whiskey should be about. There’s nothing stuffy about a drink at the heart of social experiences as diverse as the South Africans who enjoy them. That’s the message behind a new ad from Jameson a 239-year-old […]
Paying for your mobile phone usage as you go has become easier and more appealing than ever following the announcement today that O2 has launched its brand-new Pay & ‘Glo’ campaign, with tariffs starting from as little as £5 a month. O2’s Pay As You Go tariff has been refreshed, offering customers’ Big Bundles with unlimited […]
Research commissioned by Digitas UK found that 6 out of 10 of UK consumers believe brands are not taking advantage of the digital opportunity to make meaningful connections, despite the number of channels and technology available to them
Digitas UK is launching Experience Consulting, a service for brands that reflects the agency’s connected experience proposition and its distinct and creative approach to transformation. The need for brands to rethink how they create and deliver customer experiences is clear: research commissioned by Digitas UK across the UK, found 78% of UK consumers believe technology […]
Gartner CMO Spend Survey 2019-2020 Reveals U.K. Marketing Budgets Have Dropped Below 11% of Company Revenue Amid Brexit Uncertainty
Marketing budgets in the U.K. have shifted downwards, dropping from 11.4% of overall company revenue in 2018 to 9.3% in 2019, according to a survey of chief marketing officers (CMOs) by Gartner, Inc. Findings fromGartner’s CMO Spend Survey 2019-2020 report reveal a drop of more than two percentage points year over year, placing U.K. marketing budget […]
69% of digital media will be programmatic in 2020 Programmatic adspend to exceed US$100bn for the first time in 2019
While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth Brands need to develop new targeting techniques using first-party data and customer data platforms in response to the ongoing death of the cookieUK-specific: We forecast continued […]
Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product. Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to consumers – and savvy influencers are taking full advantage, according to leading […]