New data has revealed that the UK’s latest generation of digital natives are actually the most likely to go online to investigate their health and beauty product options but then buy them on the high street: 33% of those aged 25 and under admitted as much, more than any other age group. Around half (48%) […]
Charity love is pivotal to donations, recommendations, trust, understanding
Britain’s most loved charities have been revealed in new research by intelligence business, Savanta. Macmillan Cancer Support, Cancer Research UK and Dog’s Trust take the top three spots in the BrandVue Most Loved Charities Report, which draws on 60,000 interviews annually. The report also shows the clear benefits of charities creating a positive emotional connection with the public, […]
New offering will provide deep specialism across the whole customer experience for clients
Unlimited is integrating two of its agencies into its customer engagement brand, TMW Unlimited, to be led by existing CEO Chris Mellish. Prophecy Unlimited, the 150-strong CRM and retail support agency based in Bristol, and B2B specialist DirectionGroup Unlimited, which was acquired by Unlimited in 2019, will be integrated into TMW Unlimited as of 1st […]
The Chief Creative Officers of McCann Bogotá and Santiago talk about how they have faced the complex situation that Colombia and Chile are going through.
Has someone searched references in the network on offices that had faced a similar picture? What was your first reaction to protect your brands? José Ignacio Solari-McCann Santiago (JIS): McCann network is always active and it´s always data source, information or inspiration. After 18 October, we naturally resourced a lot of studies of regional or […]
Surprise has been supporting socially disadvantaged people with a number of different measures for over 20 years. Serviceplan Suisse’s new poster campaign is designed to help draw more attention to the street vendors of Surprise magazine. Surprise, which is part of the International Network of Street Papers (INSP), offers socially disadvantaged people an opportunity to […]
Westland Horticulture, a market leader supplying a wide range of gardening products to the retail market in the UK, Ireland and Europe, has appointed Quiet Storm as its lead strategic and creative agency. Quiet Storm won the brief after a competitive pitch, which was run in-house. The first work will appear in April 2020, supporting […]
Live Nation, the world’s leading live entertainment company, released “The Beauty of Live,” a report that captures makeup, skin care and grooming trends among Gen Z and millennial live music fans before, during and after concerts and festivals across the U.S. and U.K. Live music events are the ultimate playground for beauty inspiration and experimentation, […]
Like-minded creative entrepreneurs join forces to support growth of restaurant chain
GYK Antler, a fiercely independent modern marketing agency, announced today it has been named the lead agency for Wahlburgers, a Boston-based chain of casual dining burger restaurants and bars owned by chef Paul Wahlberg and his brothers, actors Donnie Wahlberg and Mark Wahlberg. The first campaign to come out of this new partnership will feature […]
Quiet Storm has been appointed global lead strategic and creative agency for INNOVO, a game-changing, wearable tech product designed to strengthen your pelvic floor in order to treat incontinence and assist with other pelvic health conditions such as sexual dysfunction. Bladder weakness, also known as urinary incontinence, is extremely common, with 1 in 3 women and […]
AI and Machine Learning (ML) brand Third Foundation has launched a trio of new products to enable customers to utilise data more effectively so they can further grow their organisations online. The firm, established in 2019, uses its proprietary framework to help marketing departments identify customer behaviours, improve online performance and understand – and predict […]