Former FleishmanHillard and Edelman Leader Will Oversee Growth, Operations, Talent and Client Service DiGennaro Communications (DGC), the leading independent B2B public relations agency serving the media, marketing and entertainment sectors, has named Maxine Winer president and chief operating officer. Winer reports to DGC Founder and CEO Samantha DiGennaro. In her new role, Winer will oversee […]
Hourly campaign management improves sponsored ad performance by up to 41% Artefact UK, an AI and data-driven agency, has upgraded its service for ecommerce brand clients with the launch of its new Amazon Scheduler tool. This allows clients to schedule ads within search results on a timed basis, a function that isn’t currently available through […]
Ireland’s largest energy supplier, Electric Ireland, and astronaut Chris Hadfield build a brighter and more sustainable future with an educational campaign celebrating the profound impact of small changes The climate emergency has fast become the biggest crisis facing this generation. As environmental concerns grow, Irish people are beginning to feel increasingly disempowered. Everyone is making […]
Quantum Studios, a new provider of strategy, innovation and branding services is launching its new studio in ’s-Hertogenbosch – believing its fresh approach will hugely benefit businesses with best-in-class thinking and creativity that can flex across the tech space and into the hearts and minds of people. The studio is run by Mikhael Van De Ven, a well-known strategist […]
Heinz Beanz – the nation’s favourite baked bean brand – is throwing its support behind everyone tackling Veganuary this month in a new marketing campaign from creative agency Havas London. A variety of encouraging, helpful and celebratory out-of-home, press and paid social ads will run throughout the month under the banner ‘Beanz Meanz Vegan’ – a timely […]
Red Brick Road has been appointed as lead strategic and creative agency across EMEA and APAC by Proximo Spirits, the international drinks distributor whose brands include José Cuervo, Bushmills and Kraken. Red Brick Road’s appointment focuses on 1800, their mass-premium tequila brand. Red Brick Road have been briefed to develop international strategy and creative to […]
Royal Caribbean International launches major new strategy and creative from Truant London. Campaign comprises TV commercial and brand’s first sponsorship idents for five years
Royal Caribbean International has launched a major new family-focused strategy and creative direction with help from the brand’s lead agency, Truant London. With creative work that marks a significant departure from Royal Caribbean’s recent campaigns, the TV commercial – One Family One Holiday – breaks across all major channels and VoD from 26 December 2019. The spot conveys how Royal Caribbean holidays […]
For the first time, Jet2CityBreaks has produced a series of 30 second adverts for Video on Demand The UK’s largest operator of European city breaks targets post-family explorers and young couples, showing the joy of discovering the best cities
Jet2CityBreaks is launching a series of Video on Demand adverts for the first time this week, showcasing the joy of exploring new cities to post-family explorers and young couples. Hitting premium video on demand catch-up services including ITV Hub, All 4, My 5, Sky TV and Virgin TV, the new 30 second adverts highlight some of […]
Albert Bartlett, the potato company announces that the company has created a new look advertising campaign with creative agency, Guy & Co. The execution focuses on the fun and shared emotion of cooking together and the versatility of Albert Bartlett potatoes. The company has also introduced light-weight plastic bags; all of the company’s 2kg bags will […]
Marketing Leaders Must Stay Alert of These Trends That Are Shaping Consumer Culture in 2020
Too late to shop green, rise of the rewatch, morphing money and algorithm hacking are the top consumer trends that will have the largest impact on marketing leaders and their organizations in 2020, according to Gartner’s Consumer Top Trends, 2020. “In 2020, we will see an overarching theme of consumers reconsidering consumerism — the constant acquiring […]