Wavemaker Select has been appointed by healthy and sustainable food company, Wessanen UK, as its media planning and buying agency. The appointment follows a competitive two-month pitch process run by Creativebrief, which involved a chemistry session, workshop and final pitch presentation. Three agencies were invited to pitch for the account, which has a value of […]
BT is taking over the world-famous Piccadilly Circus in a one day activation that shows children how to code by creating their own avatars. These avatars will be displayed on the iconic screens at the London landmark. The activation is part of “Beyond Limits,” BT’s biggest brand campaign in 20 years and is led by Saatchi […]
The new 5,200 square foot flagship store at The Museum of Modern Art designed by architects Diller Scofidio + Renfro in collaboration with Gensler, with retail design by Lumsden Design opened this week adjacent to the lobby of the Museum. Intended to attract passers-by and ticketed museum-goers alike with dual entrances, the new retail position […]
Kia Motors has teamed up with Innocean, Sydney/Seoul-based production company Calltime, and production service company Flatpack for a cinematic follow-up to last year’s epic UEFA Europa League partnership. In a continuation of 2018’s tribute to Europe’s dedicated football fans, the new spot captures commitment to the sport in a number of locations and a variety […]
Leroy Merlin, the leader of the French DIY market, launches a new communication platform developed by its agency partner BETC. After the 2017 film “Life’s Adventure”, Leroy Merlin takes a new strategic step with “A Life to Build”, confirming its position as the top home brand in France. The film tells the story of two people who, united by destiny, […]
Newly launched NYC agency SMALL launch PUBLIC vs PRIVATE, an online and social campaign which launches the global Samsonite x Diesel special edition collaboration on a collection of semi-transparent, highly detailed luggage appealing to the new generation of modern travellers and business commuters. The film perfectly marries up with the creative idea: that we live in a […]
American Express is debuting a new marketing campaign, “I Got This,” to promote the refresh of its iconic Green Card in the US. The refresh is timed with the 50th anniversary of the Green Card, one of American Express’ most iconic cards. The brand first introduced it as “a new kind of money for world […]
Broadcaster and actress Laura Whitmore opened a beautiful, living bamboo oasis in Waterloo to launch Colgate’s first bamboo toothbrush with plastic-free packaging. Colgate’s bamboo toothbrush is an easy way for people to make a small, sustainable change for the better and is one of Colgate’s latest steps toward improving the sustainability profile of its products and achieving 100% recyclable […]
New research reveals that more than one third of UK Baby Boomers (35%) identify as early adopters or early majority customers. This means they will buy new products ahead of the general population, often once their value and use cases have been proven in media channels they trust. Launch marketing agency Five by Five surveyed 1,000 over-55s […]
The cold months of winter bring us much entertainment; the antics of Halloween, the joys of Christmas and the resolutions of the new year create a cosy consciousness, leaving us feeling all warm inside. However, a bothersome cold or persistent flu is inevitably enough to switch our festive spirit for one of disgruntlement, where our […]