Farrow & Ball has appointed BMB London as its new creative agency partner, after a competitive pitch against two rival agencies. BMB will work on the brands integrated business across a range of projects including the overall brand messaging, the products, the Colour Consultancy service and the brand’s always on social. The partnership between the agency […]
‘HOLIDAYS ARE COMING’ IS THE NATION’S FAVOURITE TV AD OF ALL TIME - Christmas ads are the winners overall-
While the anticipation builds for this year’s John Lewis Christmas ad, a recent consumer poll of TV ads voted Coca-Cola’s ‘Holidays are Coming’ as number one. But the retailer didn’t lose out completely with three of its ads featuring in the top 20. The findings are part of a wider study on the future of […]
New research from Initials Labs reveals strengths and weaknesses of MarTech implementation across sectors
Launching today, new research conducted by independent creative agency Initials’ technology and innovation unit LABS looks at how companies are approaching, developing and deploying MarTech. In order to explore why investment in MarTech frequently generates results that fall short of expectations, Initials surveyed 150 senior marketers on the issue. The research sought to pinpoint the root causes of the […]
In partnership with agency Soko, the brand launches their DNA Collection, which used genetic data from a sample of different Brazilian women
AMARO, pioneer fashion brand in combining technology and creativity in Brazil, launches on November 4th the first fashion collection ever developed from the mapping of women’s genetic data, an innovative format that values individual characteristics of different female profiles. In a scenario where traditional collections tend to follow a zeitgeist market, AMARO has challenged itself […]
Sony Interactive Entertainment debut its latest spot for PlayStation®4 Pro, “Feel the Power of Pro.” The breath-taking detail enabled by PS4 Pro inspires a deeper connection to some of the most beloved stories and the epic world of games. The “Feel the Power of Pro” film brings to life the overwhelming emotions you can experience when you […]
This year’s Christmas Campaign from Boots UK focuses on how hard it can be to find the right gift for the very different people in your life – and how a trip to a Boots ‘Bootique’ is the answer. Christmas research conducted for Boots says that this year people want to give fewer, better gifts and […]
Renault has launched a new campaign for the All-New Clio – celebrating 30 years in the making
Renault has launched a new campaign for its All-New Clio model, celebrating thirty years in the making. Created by Publicis•Poke, the campaign travels through three decades of the iconic car, which is the best-selling French car of all time with over fifteen million sold to date. As a hero model for the brand and a main […]
There’s a place on earth where the magic of Christmas shines brighter than anywhere else: Disneyland Paris. With this new film, the brand and its agency BETC share the incredible secret that makes the park the heart of Christmas magic. It all began a long, long time ago, once Santa had finalized his secret formula […]
As most of us prepare to usher in the holiday season and say goodbye to 2019, The FAB Awards (FAB) are working hard to prepare for another exciting year ahead. FAB, who are now open for entries for their 22nd edition in 2020, are the only International awards programme in the world that focus solely […]
Following a multi-agency competitive pitch, McCormick’s EMEA business has appointed Publicis Groupe as its Creative and Media partner. McCormick is a global leader in flavour, manufacturing, marketing and distributing spices, seasoning mixes, condiments and other flavourful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses. This marks a new and exciting […]