As part of George at Asda’s wider Back to School campaign, ‘Built for their Imagination’, and raising awareness around the power of play with Children In Need, MOFILM and production team Be The Fox, designed a social experiment that was captured on film. Launching August 12, the film inspires and encourages parents to play with […]
DKNY (ADF Fragrances) has partnered with voice-activated trial & acquisition platform Send Me a Sample, to drive trial of its Be Delicious fragrance amongst Gen Y and Z, by offering samples via voice. The brand is targeting women aged 18-30 via paid-for posts on Facebook and Instagram. Those targeted will be served creative prompting consumers […]
Adjust Your Set (AYS), leading content specialist, has launched a dedicated, in-house creative agency for leading car rental provider Hertz Europe Ltd. Named Hertz Engine, the new in-sourced team comprises numerous experts staffed by AYS from across strategy, data, creative, design, content, social and publishing. Hertz Engine will centralise marketing content creation and operations to […]
Self-tanning and skincare brand Bondi Sands has appointed Honchō to be its agency partner to boost its digital marketing footprint in the UK. The Hertfordshire-based search marketing agency will be responsible for driving Bondi Sands’ visibility through its SEO and Content Marketing services and growing its presence on the other side of the world from its Australian home. Bondi […]
Renault has launched its latest campaign ‘The Getaway’ starring brand ambassador and legendary French striker Thierry Henry for its sponsorship of Sky Sports’ coverage of the Premier League. Shot in the style of a classic getaway movie, we see Thierry Henry play the role of ‘The Transporter’ whose mission is to help football fans ‘Get […]
New Balance Football launches its latest film, created in partnership with their retained Global creative agency, ZAK. Under the banner #UNREAL, the film tells of the meteoric rise of one of the world’s most prolific goal scorers, Sadio Mané. From his very humble beginnings in Senegal, to moving to France (without his mum’s permission) for European club football; he’s […]
The Co-operative Bank is working with Hearts & Science on an innovative media strategy for the Bank’s For People with Purpose campaign which aims to amplify the bank’s status as the ethical banking choice for UK consumers. The strategy, proposed and fulfilled by Hearts & Science, incorporates the use of Good Loop for online video content, allowing […]
Danone has released Actimel Fruit & Veg Cultured Shots in the UK, a groundbreaking innovation for Actimel that revolutionises the juices and smoothies category, with a refreshing, distinctive identity created by global independent branding and innovation agency Dragon Rouge. Actimel Fruit & Veg Cultured Shots aims to help Danone recruit younger consumers.The new product leverages […]
JetSuiteX announced a new brand name and identity, JSX, along with a refreshed website, logo, livery and new ad campaign that aim to define its innovative form of air travel as a “hop-on jet service.” Now in its fourth year of operation, JSX’s mission to provide a “Joyfully Simple Xperience” continues to dramatically improve short […]
Continuing on a mission to transform American candy, Family (and friends) have helped Boston-based UNREAL launch their latest line in better for you snacks. Now widening their portfolio from classic chocolate covered gems and peanut butter cups, the new UNREAL dark chocolate coconut bars are set to rival old guard brands such as Hershey’s Mounds […]