Following on from the brilliant goal Paddy Power scored with their recent hugely successful campaign ‘Save Our Shirt’ to save football from the scourge of heavily branded kits, sees the launch of the brand’s new TV campaign. Launching on 2rd August, just as the new football season kicks off, it spotlights branded football shirts whilst […]
Gin brand BLOOM has launched its new brand campaign created with under 30s specialist creative agency ZAK. Whilst culturally the forward motion of female empowerment and gender equality is accelerating, the drinks category is still left on the shelf with some rather dull and dusty ideas. Until now. The ‘Live Full Bloom’ campaign inspires women to live […]
Every day in Israel, ten young adults ages 18-40 find out they are have cancer. Still, the country’s support system does not recognise this age category as a population with special needs. Quite the opposite in fact. For many of these young adults who are just starting out in life – starting a family, buying […]
Brand writing agency Reed Words and design studio Pattrn reveal the new brand identity for designer furniture brand Ian Snow. The vibrant, fresh and new identity demonstrates how language can bring a unique brand story to life. And shows independent, aspirational brands how investing in their verbal and visual identity can help them to stand […]
Reinforcing and expanding on its six-year relationship with Sky even further, Screwfix has become the first-ever ‘Official Partner’ of the Sky Sports Football channel after signing a sponsorship deal for the forthcoming 2019/20 season. The seven-figure deal brokered between Sky Media and Wavemaker will see Screwfix exclusively sponsor Sky Sports’ broadcast and digital coverage of […]
Plymouth Gin has launched the first in a series of unique limited batch craft gins that celebrate the spirit of exploration, with design by London-based agency B&B Studio. Mr. King’s 1842 Recipe is a small limited batch run of only 2,000 cases, crafted by Master Distiller Sean Harrison using a reimagined original recipe from 1842 […]
American Hardwood Export Council (AHEC) has commissioned A Practice for Everyday Life (APFEL) to design the identity, typography, publication and digital assets for its new sustainable design project “Legacy” for 2019’s London Design Festival (14–22 September). For the project, Sir John Sorrell, Chairman of London Design Festival, called upon his friends at London’s top cultural […]
Cadbury has revealed a new campaign to support the return of its Match & Win promotion, featuring football superstar Thierry Henry. The initiative was developed in partnership with creative agency ELVIS. Now in its third year, Match & Win is Cadbury’s biggest on-pack activation, with more than 170 million branded packs in market. As part […]
Long Live The Local, the campaign which aims to promote pubs and cut beer duty, returns to celebrate the positive role that pubs play in our lives & communities – and with a stark warning of the threat facing this Great British institution. In 2018, the Chancellor listened to the voices of 116,000 people who […]
easyJet, Europe’s leading airline, will launch its successful Look&Book image search app feature across Android devices. The launch follows the app feature release on iOS in October 2018 which has seen over 28,000 photos matched to destinations to date. With so many travellers now getting their travel inspiration from their Instagram feeds, easyJet wanted to make […]