Infinity Nation, the online retail growth consultancy, has appointed Tim Lacey as Non Executive Director. Lacey, a specialist in the private equity (PE) industry, runs Middle 8 Capital and has worked as MD and commercial director for a range of PE-backed businesses. Drawing on his understanding of PE investor’s perspective and needs, Lacey will focus […]
Breakfast biscuits brand, belVita, brought some breakfast joy and beautiful music to commuters at Charing Cross station in London as part of its ‘Good Mornings’ campaign. The music came from a bright yellow piano played by a professional pianist. The campaign was created by integrated marketing agency HeyHuman. belVita will be touring train stations across […]
Procter & Gamble-owned Tide, in partnership with Saatchi & Saatchi New York, hijacked every stain free ad furthering its history of ground breaking Super Bowl efforts. While other brands, like Old Spice and Mr. Clean, showed up throughout the game, it was all part of Tide’s master plan, because no matter which “product” was being […]
Intuit Inc., maker of TurboTax, QuickBooks, Mint and Turbo, debuted its first-ever corporate brand campaign in the company’s 35-year history. The heart of the campaign is centred around a four-minute, animated short film that showcases how Intuit, with its ecosystem of products, helps power prosperity for consumers and those who work for themselves. The film […]
For the first time ever, Hyundai featured its non-profit organization, Hyundai Hope On Wheels, in its Super Bowl marketing. In an emotional commercial that opens with fans streaming into what they think is part of the Super Bowl Experience driven by Genesis, they enter what appears to be a typical security checkpoint with metal […]
Toyota is returning to the 2018 Super Bowl like never before using sports to unite and inspire during three ads in the most-watched television event of the year. The final spot to be released is from the domestic U.S., longtime campaign “Let’s Go Places,” empowering viewers to see what they’re capable of when fans […]
Award-winning agency, Tribal Worldwide London, announces the launch of its new agency structure designed to help brands win in the experience economy. Tom Roberts, CEO, says: “I believe that businesses should embrace the concept of Total Experience (TX) and invest in improving it for the benefit of customers, employees and the bottom line. TX takes […]
Bath and London based tech B2B marketing communications agency, Publitek, has acquired McBru, a similar agency based in Portland, Oregon. With immediate effect, McBru, becomes Publitek North America and its founder, Kerry McClenahan, takes on the role of President. The move marks Publitek’s second significant geographic expansion in 2018, following the establishment of a German […]
No #FanFeat, o poder estaÌ em suas mãos. EÌ voceÌ‚ que decide quem serão os 3 artistas que vão brilhar no hit do ano. Compre a Coca-Cola do seu artista preferido e vote em coca-cola.fm. Link na bio. A post shared by Coca-Cola Brasil (@cocacola_br) on Jan 15, 2018 at 11:46am PST Coca-Cola, in partnership […]
Deezer, the world’s most diverse, dynamic and personalised music streaming service, has launched its first ever fully immersive augmented reality (AR) music experience, leveraging a new and specially created Snapchat lens. With AR usage expected to increase to 200 million this year, Snapchat influencer platform, Fanbytes, created a bespoke piece of content based on […]