Tommy’s and Mindshare harness social media noise to challenge silence around baby loss and connect bereaved parents

Tommy’s and Mindshare harness social media noise to challenge silence around baby loss and connect bereaved parents

Today, Mindshare, part of WPP, and Tommy’s, a charity funding research into baby loss, launch a campaign to challenge the cultural silence around the issue using one of the loudest tools at our disposal: social media.  At a time when we are more connected than ever before, there remains a deafening silence around baby loss […]

Toyota Celebrates a Sedan Serious About Play: the All-New Avalon

Toyota Celebrates a Sedan Serious About Play: the All-New Avalon

Today Toyota launches a national marketing campaign, titled “Serious Play,” for the all-new 2019 Avalon that dares drivers to experience adventure, spontaneity and playfulness, and reminds all that the thrill of driving is the real prize. The campaign drives home the notion that the completely redesigned Avalon has everything drivers need to get more out […]

Not A Single Woman Made The Forbes 100 Richest Athletes List

Not A Single Woman Made The Forbes 100 Richest Athletes List

Amsterdam Worldwide has developed a creative campaign to shine a light on the world of female boxers entitled GIRLS FIGHT. The creative is a series of photography and video portraits about Europe-based female pro fighters conceptualised and created by the Amsterdam Worldwide Group and photographed and filmed by renowned photographer Vitali Gelwich. By telling the […]

Bambos Neophytou joins Simplyhealth as Brand Director

Bambos Neophytou joins Simplyhealth as Brand Director

Bambos Neophytou has joined Simplyhealth, the UK’s leading provider of health and dental cash plans, Denplan dental payment plans and pet health plans, as the company’s new Brand Director.  Having been a strategic head at Virgin Media for over five years, within the areas of Brand, Marketing, Customer Experience and Research,  Bambos most recently led […]

Consumers are embracing AI and will reward organisations that offer more human-like AI experiences

Consumers are embracing AI and will reward organisations that offer more human-like AI experiences

New research from Capgemini’s Digital Transformation Institute has revealed that artificial intelligence (AI) is no longer alien to consumers, with close to three-quarters (73%) indicating they have interacted via AI, and 69% of those who have used AI being satisfied with those interactions. The report, “The Secret to Winning Customers’ Hearts  with Artificial Intelligence: Add […]

Dutch telco Ben and agency Etcetera launch a branded phone-condom to boost physical intimacy in the bedroom

Dutch telco Ben and agency Etcetera launch a branded phone-condom to boost physical intimacy in the bedroom

 Dutch telecom provider Ben, and Amsterdam-based creative agency Etcetera, have launched the Ben-branded phone-condom – an eye-catching stunt to kick-off their “Better in Bed” campaign – and a radical solution to some of the relationship woes affecting today’s mobile phone dependent society.  The world’s first phone-condom has been introduced as an irreverent – and […]

Wimbledon launches illustrated OOH Campaign by McCann London, celebrating the idea that “History is There to be Beaten”

Wimbledon launches illustrated OOH Campaign by McCann London, celebrating the idea that “History is There to be Beaten”

Wimbledon have commissioned an illustrated print series to celebrate 2018’s Championships. Created by McCann London, the ads will run on sites in and around the ground for the two-week duration of The Championships. Themed around the notion that ‘History is There to be Beaten’, the ads feature players from this year’s tournament rendered in a […]