Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018, published on July 16. By 2020 the average person will be spending 84 minutes a day watching videos online. In that year, China will have the keenest […]
Budweiser is the brand that won the social media World Cup, according to data from MediaCom North. With the tournament over after France were victorious, it was the famous beer brand’s #ManoftheMatch content that saw it score with fans on social media. MediaCom North tracked engagement and sentiment on Twitter throughout the World Cup, ranking […]
Summer is here, and to celebrate, Tourism Yukon and Cossette are sharing one of Canada’s most stunning natural phenomena: the midnight sun. The midnight sun refers to what happens in the summer sky around the Arctic Circle. The sun drops in the evening, but never quite sets. Then it rises again. Hence the sky is […]
Publicis Media has hired Kate Bower to lead the Strategic Studio practice in the UK with David Hackworthy of Saatchi & Saatchi. Bower will head up the client-centric capability and will be responsible for identifying and delivering key Power of One strategic opportunities for Publicis Groupe UK clients. Reporting to Sue Frogley Publicis Media UK […]
Behavioural communications agency HeyHuman is moving into new offices in Southwark, SE1 – but not just any offices: The Ministry is a collaborative workspace and private members club operated by iconic nightclub Ministry of Sound, located just a stone’s throw away. The location, which has already seen unprecedented demand, sees entrepreneurial businesses in the music, […]
Experience, design and engineering company Dare has announced its partnership with SuperHi, the online coding school and creative community, to launch a scholarship for women and non-binary people. The two winners of the scholarship will receive free access to the complete suite of SuperHi courses, while runners-up will bag SuperHi’s Foundation HTML, CSS and Javascript […]
Indian creative agency Scarecrow M&C Saatchi, has announced that it has bagged seven new businesses. Four of these come from Emami’s FMCG portfolio. They included Boroplus (range of skincare products), Kesh King (Range of haircare products), Emami 7 Oils In One Hair Oil and Emami Diamond Shine Cream Hair Colour. The agency will work alongside DPS Advertising and Marketing, […]
Yonder Media, the independent media agency founded earlier this year, has appointed Sabrina Francis as its first Group Brand Lead. Francis joins from VEVO where she was Head of Strategic Solutions, driving the premium video proposition and leading brand partnerships with some of the biggest rising stars in music. She was previously Strategy Director at Arena […]
American convenience store brand RaceTrac and R/GA Austin release a new campaign with five comedic spots to promote “Wintastic Rewards,” a brand new instant win game played via the brand’s app. Guests must simply download the RaceTrac Rewards app to their smartphone, make a qualifying in-store purchase and scan their phone at checkout for a […]
Everybody who’s watching this year’s FIFA World Cup is talking about just one thing: the “VAR” or for those of you who are not football fans: the “Video Assistant Referee”. The system is the ultimate tool to help on-field referees make the right call on any given shot, using video replay technology – and so […]