Toyota is returning to the 2018 Super Bowl like never before using sports to unite and inspire during three ads in the most-watched television event of the year. The final spot to be released is from the domestic U.S., longtime campaign “Let’s Go Places,” empowering viewers to see what they’re capable of when fans […]
Award-winning agency, Tribal Worldwide London, announces the launch of its new agency structure designed to help brands win in the experience economy. Tom Roberts, CEO, says: “I believe that businesses should embrace the concept of Total Experience (TX) and invest in improving it for the benefit of customers, employees and the bottom line. TX takes […]
Bath and London based tech B2B marketing communications agency, Publitek, has acquired McBru, a similar agency based in Portland, Oregon. With immediate effect, McBru, becomes Publitek North America and its founder, Kerry McClenahan, takes on the role of President. The move marks Publitek’s second significant geographic expansion in 2018, following the establishment of a German […]
No #FanFeat, o poder estaÌ em suas mãos. EÌ voceÌ‚ que decide quem serão os 3 artistas que vão brilhar no hit do ano. Compre a Coca-Cola do seu artista preferido e vote em coca-cola.fm. Link na bio. A post shared by Coca-Cola Brasil (@cocacola_br) on Jan 15, 2018 at 11:46am PST Coca-Cola, in partnership […]
Deezer, the world’s most diverse, dynamic and personalised music streaming service, has launched its first ever fully immersive augmented reality (AR) music experience, leveraging a new and specially created Snapchat lens. With AR usage expected to increase to 200 million this year, Snapchat influencer platform, Fanbytes, created a bespoke piece of content based on […]
News UK announces it has appointed Norm Johnston, Global CEO of Mindshare FAST and Mindshare’s Global Chief Digital Officer, as CEO of Unruly. Johnston will replace outgoing CEO and co-founder Sarah Wood, who announced in October she will be taking up the role of Non-Executive Chair of Unruly’s Board of Directors. Based in London, Johnston […]
Following a highly competitive four-way pitch process, TBWA\Dublin, The Disruption Company, has been appointed by Musgrave Group to handle Ireland’s largest retail account, SuperValu and Centra. Musgrave Group, the nation’s leading grocery retail and wholesale company, has enlisted TBWA\Dublin to handle all aspects of Supervalu and Centra’s advertising across Ireland, following a six-week pitch process. […]
Between the 2nd of February and the 31st of March 2018, UNICEF and advertising agency BETC are reinventing charitable donations with the ‘Game Changers‘ initiative, the first humanitarian fundraising effort using the cryptocurrency Ethereum. UNICEF’s work for children depends on donations and they asked for help to attract a younger generation of donors since […]
Mark Tutssel was named executive chairman of Leo Burnett Worldwide. Rich Stoddart, currently president of Leo Burnett Worldwide, is leaving to pursue a new venture. In his new role, Tutssel will focus on creative excellence and growth, igniting the collective firepower of the global network on behalf of clients and leveraging the special culture of […]
As smart marketers increasingly understand the value of good content, we’ll see continued growth and innovation in the discipline. The CMA recently reported that 64% of UK clients expect to spend more on content in 2018, and we certainly expect a more structured and long-term approach with more clients producing a documented content strategy – […]