Hindustan Unilever Limited, as part of their Swachh Aadat, Swachh Bharat initiative recently launched a new campaign – ‘Playing Billion’ to promote three simple hygiene habits among children. The campaign was launched by film actress Kajol Devgan, the newly appointed advocacy ambassador for the initiative. One-third of India’s children fall ill repeatedly, and this can […]
January 25 sees the launch of a new campaign for Wink Bingo. Created by London-based creative agency Recipe, the new TV and VOD campaign unveils a new positioning for the brand and a new endline: ‘You’ve Earned It’. The 30-second TV/VOD campaign calls upon the unsung heroes – the ‘Wonder Women of the World’ – […]
Lottoland, a global leader in lotto-betting, revealed a new multi-media campaign which breaks in the UK from 25 January, 2018. This is the first work for Lottoland by creative agency Nonsense, since they won the account, in a three-agency competitive pitch in November 2017. The lead film and content, “Pies”, literally – and slightly […]
Quantcast, an AI technology company focused on the marketing and publishing industries, announced that it will expand its advertising solutions into seven markets across Asia, connecting brands with an online audience of up to 300 million consumers. The company already operates in Australia and New Zealand. Marketers across Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, […]
London-based creative studio FIELD, released a new art series that visualises the invisible technologies that will shape our future. AI algorithms are the invisible force that increasingly define aspects of our lives; powering everything from voice recognition to self-driving cars and the new ways of finance. As individuals and as a society, we need new […]
Canal & River Trust has appointed MSQ Partners as its lead communications agency to drive brand awareness and customer engagement activity after a competitive process run through Creativebrief. The Gate and Stack, MSQ Partner’s two lead communications agencies, will work in partnership on the assignment. The Gate will lead on brand awareness including creative, media […]
McCann Worldgroup UK named its first Chief Client Officer, Rob Smith, expanding his current McCann London EVP role – to take on leadership of the agency network’s UK client services. In the 3 years since its formation as a UK-wide entity, MWG UK has achieved and then retained its dominant position as the largest agency […]
Postmates, one of the only on-demand delivery apps that can deliver anything from anywhere, announced a “We Get It†360 brand marketing campaign that captures how on-demand ‘anything’ is quickly becoming a way of life — particularly in the app’s largest market of Los Angeles. From Pho, aspirin and coffee runs for the office, to […]
Cheil Worldwide and Busan Metropolitan Police Agency (Busan police) recently launched “Stop Downloadkill” campaign in order to reduce hidden camera crimes in public places. In South Korea, hidden camera crimes have increased by 540% in the last 8 years from 807 cases in 2009 to 5,185 cases in 2016, according to the National Police […]
A new report into women aged between 53 and 72 from the J. Walter Thompson London Innovation Group shows that 72% “don’t pay attention to advertising” while 91% wish advertisers would treat them like people and not stereotypes. And with 78% of 50+ women saying they control the purchase decisions in their households and the […]