House of Fraser is aiming to make an impact on the mobile generation with a new campaign centred around Emojis in the lead up to Valentine’s Day, based on research by Bangor University that revealed that 72 per cent of 18-25 year olds find it easier to show their feelings with Emojis than words. As […]
The reboot of Star Wars has propelled Disney into top spot of the world’s most powerful brands league table. Disney beat Lego and L’Oreal to second and third place respectively due to the box office success of the new Star Wars film, according to strategy consultancy Brand Finance. Star Wars Episode VII ‘The Force Awakens’ […]
Omnicom announced their agencies topped The Gunn Report 2015 rankings, a global index of creative excellence based on the results of the most important creative award competitions. For the 10th consecutive year, BBDO prevailed as the most awarded creative network in the world, with DDB securing third place. Moreover, both BBDO and DDB have occupied […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/Republic-Day-Film-English-Subtitle_Low.mp4[/KGVID] On the eve of Republic day in India, Rediffusion Y&R and its Brand Partner Videocon, urged fellow Indians to flag off change. Done via a digital film, its objective revolves around: “Teach them, Change Them.†The film set up is in an office, where an old man (teacher) asks a clerk on the progress […]
64.5 per cent of visits to online retail sites in the UK in 2015, came from mobile phones, according to a report from SimilarWeb. Mobile maintained the majority share of visits across all of the top UK retail sites. Perhaps surprisingly, the sites with the largest mobile share weren’t those for pureplay online retailers Amazon (64 per cent) or eBay (59 per […]
The London 2012 Paralympic Games set a new benchmark for the profile of Para sport. For two weeks disabled people were defined by what they could do, rather than what they couldn’t. As a headline sponsor of the Games, BP played its part in helping to achieve this. To continue its support of Para sport, […]
Absolut India has unveiled a new initiative that uses a combination of filmmaking techniques and encapsulates the journey of Absolut India’s Limited Edition bottle across the country. The initiative has been launched across 32 locations, 4 Indian cities and comprises 52,500 pictures, 200 video clips, 300 hours of post with just 1 bottle. The Absolut […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/11.SouthKorean-NorthKoreanTranslator.mp4[/KGVID] Cheil Worldwide signed an agreement this month with Samsung Medical Center and Korea Hana Foundation to launch ‘Soulmate’ project to help North Korean defectors regain their mental health. The project will officially launch in March. Last year, Cheil Worldwide launched a smartphone app called ‘South Korean – North Korean Translator’ to help […]
BBDO Worldwide topped the 2015 Directory Big Won as the world’s most awarded agency network across all marketing communication disciplines. This is the eighth time in the nine-year history of the Directory Big Won that BBDO has been ranked #1. The annual report was based on over 7,000 awards, and involved more than 3,000 pieces of work from close […]
JCDecaux, the number one outdoor advertising company worldwide, announces the launch of its London based digital creative hub ‘JCDecaux Dynamic’ with the appointment of BBH’s Alex Matthews and Rick Burgess. JCDecaux Dynamic will focus on the creative side of digital content and technical creativity for out-of-home enabling JCDecaux’s clients to deliver contextually aware advertising and […]